О компании
Bulberry Studio has developed Wargard: Realm of Conquest, a real-time tactical battler that immerses players in an alternate history, ancient-world setting.
Обязанности
- Paid traffic management: launching, optimizing, and scaling campaigns (Meta, Google Ads, ad networks)
- Building and managing UA funnels for different geos and hypotheses
- Setting creative tasks: formulating hypotheses, briefs, controlling production, iterations
- Systematic testing: creatives, audiences, placements, approaches
- Working with analytics: CPI, ROAS, LTV, retention, cohort analysis
- Interpreting data and making decisions (what to scale, what to kill)
- Interacting with the product team (features, events, offers for monetization and marketing)
- Searching for and connecting new channels and networks
- Building repeatable processes (creative pipelines, tests, reporting)
Требования
- 3+ years of experience in performance marketing
- Experience with mobile apps or games
- Proficient in Meta, Google Ads, and DSP platforms
- Strong understanding of CPI, CPA, ROAS, LTV, Retention
- Experience with tracking tools (Adjust / AppsFlyer)
- Ability to formulate hypotheses and set up tests
- Knowledge of creative patterns in gaming
- Familiarity with AI tools in work processes