Marketing Growth Manager

О компании

• We are an international full-service media buying and advertising company developing its own ad products.

Обязанности

• Lead cross-functional growth initiatives across paid acquisition, creative, product, and analytics for our first apps.
• Design and run go-to-market strategies, including ICPs, offers, messaging, W2W / W2A funnels, paywalls, email flows, and onboarding.
• Work closely with UA teams on media plans, testing roadmaps, and key performance targets such as CAC, ROAS, payback, and LTV.
• Partner with Creative teams to generate, test, and systematise winning angles, scripts, concepts, and ad ideas.
• Optimise web and app funnels to improve conversion, monetisation, and revenue predictability.
• Partner with Tech and Data teams to improve tracking, dashboards, automation rules, budget shifts, and experiment templates.
• Analyse performance data and translate it into clear growth priorities.
• Identify what should be scaled, paused, killed, or tested next.
• Build and improve repeatable growth processes for future app launches.
• Keep UA, Creative, Product, Tech, and Data teams aligned around shared goals and priorities.
• Drive fast learning loops in a test-and-learn environment.

Требования

• 3+ years of experience in performance marketing, growth marketing, or PMM for mobile apps, subscription products, or W2W / W2A funnels.
• Strong experience with creative strategy and funnel optimisation for web and/or app products.
• Solid understanding of mobile growth metrics: CAC, ROAS, LTV, cohort tables, payback, conversion rates, and retention.
• Ability to read data, identify patterns, and make clear business decisions based on numbers.
• Experience designing and testing offers, messaging, funnels, paywalls, onboarding, and email flows.
• Strong understanding of paid acquisition, creative testing, and performance marketing logic.
• Experience working closely with UA, Creative, Product, Tech, and Data teams.
• Ability to manage growth initiatives from strategy to execution.
• Strong communication and project management skills.
• Comfortable working in fast-moving, test-and-learn environments.
• Proactive, structured, and business-oriented mindset.

Условия

• 28 working days of vacation.
• Additional paid leave for family events.
• 10 days of sick leave with a medical certificate + 3 sick days without it.
• Access to internal learning programs and courses.
• Flexible format: Warsaw office / Remote from Europe.
• Top-tier equipment and fully paid tools.
• Participation in professional conferences covered by the company.