About the company
Firecrawl is the easiest way to turn the web into data AI agents can use. One API call converts any URL into clean, LLM-ready markdown or structured data - the boring-hard problem everyone building with LLMs eventually hits, solved.
We hit 8 figures in ARR in year one and more than doubled it in year two. We have 175k+ GitHub stars, and developers, agents, and category-defining AI companies build on us every day. Growth like this is rare, and we're just getting started.
We're a small team punching far above our weight. Everyone here owns a real piece of the product and company, end to end, and runs it themselves - no hiding behind process or headcount.
Responsibilities
- Own the growth surfaces end to end: signup, activation, onboarding, and conversion
- Instrument the funnel, run experiments, and ship the changes that move real metrics
- Build full-stack, from the frontend a developer first touches to the backend that powers it
- Treat conversion and activation as your number, you own it, measure it, and move it
- Work close to the data, form hypotheses, test them, and iterate fast on what works
Requirements
- You're a strong full-stack engineer who's worked on growth or PLG products
- You've personally owned a conversion, activation, or funnel metric, and moved it, not just shipped features someone else measured
- You think like a scientist: hypothesis, experiment, measure, iterate, and you've run real A/B tests you can talk about, including what you learned when they didn't go as planned
- Bonus if you've shipped in-product growth surfaces at a dev-tools or SaaS company (onboarding, activation, upgrade flows, in-product guidance) or built conversion pages that measurably moved signup, not just static pages that shipped
- Bonus for experience with our stack (Next.js, React, Tailwind, TypeScript, Vercel, PostgreSQL, and the Anthropic Claude API) or for having built with LLMs in production: prompt engineering, tool use, inference pipelines
- You've worked on developer-facing products, SDKs, playgrounds, docs surfaces, APIs, and understand how developers actually adopt tools
- You have a track record of staying with your work long enough to see it through (we look for real tenure, not a trail of short stints)
- You move fast and close the loop - you'd rather ship, measure, and iterate than perfect on paper
Conditions
- Salary: $225,000–$290,000/year, based on impact, not tenure
- Own a piece — Gain competitive equity in what you're helping build
- Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
- Parental leave — 12 weeks fully paid, for all parents
- Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
- Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
- Team offsites — A change of scenery, minus the trust falls
- Sabbatical — 3 paid months off after 4 years, do something fun and new
- Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
- Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
- Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
- Doctegrity telehealth — Talk to a doctor from your couch
- 401(k) plan — Retirement might be a ways off, but future-you will thank you
- Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
- Pet insurance — Because fur babies are family too
- SF HQ perks: Snacks, drinks, team lunches, intense ping pong, and peak startup energy
- E-Bike transportation — A loaner electric bike to get you around the city, on us