About the company
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
Responsibilities
- Own the full signal path for Paid: tracking/pixels, program/campaign, audience/conversions API, and Control Tower
- Own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT) via offline conversion tracking and server-side tagging
- Manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms
- Manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems
- Define and enforce naming conventions, UTM taxonomy, QA checklists, and bulk build processes
- Manage connections between marketing tech systems (Marketo, Salesforce, ad platforms) and troubleshoot data discrepancies
- Build and maintain the launch playbook for new vendors, channels, and tests
- Own Paid's coverage within the Control Tower alerting suite and drive down time-to-detect on data issues
- Maintain and QA data pipelines that feed performance dashboards
- Build, maintain, and refresh CRM-based audience lists for suppression, retargeting, and lookalike seeding
Requirements
- 5+ years in marketing operations, ad tech, or marketing analytics
- Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms
- Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent)
- Experience with a marketing automation platform (Marketo, HubSpot, or similar)
- Experience with CRM systems and lead routing logic (Salesforce or equivalent)
- Experience managing data pipelines and integrations via Hightouch or similar ETL tools
- Strong UTM governance and tracking QA across multi-channel paid campaigns
- Ability to troubleshoot data discrepancies and communicate findings
- Strong attention to detail and a bias toward process and documentation
Conditions
- Nice to have: value-based bidding experience, B2B SaaS environment, Marketo proficiency, Salesforce CRM knowledge, CDP/data warehouse (Segment, Snowflake, BigQuery), SQL, TikTok integrations
- Zone A: $124,000 – $198,000 USD; Zone B: $108,000 – $173,000 USD; Zone C: $97,000 – $155,000 USD
- Total rewards include cash compensation, equity, and benefits