Integrated Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Integrated Marketing Manager based in Romania.

• Own and maintain a consolidated marketing calendar covering campaigns, channels, launches, owners, draft deadlines, go-live dates, and post-launch performance reviews.
• Establish clear accountability for marketing deliverables, ensuring committed dates are treated as firm commitments and results are reviewed within defined timeframes.
• Lead the creator and influencer program, including sourcing, briefing, reviewing, negotiating rates, managing tracked links and usage rights, and maintaining approval and review processes.
• Bring the external agency’s creator and influencer activities in-house, taking ownership of relationships and ensuring consistent execution standards.
• Own the marketing publish gate by implementing a streamlined pre-publish quality assurance process covering messaging, assets, presentation, and visible customer-facing details.
• Oversee day-to-day lifecycle, organic, and PR marketing activities, including developing an email program for a large existing customer base, organic social, PR initiatives, competitions, and marketing pages.
• Gradually incorporate paid marketing as budget and attribution capabilities develop, with an initial focus on high-leverage organic, lifecycle, and creator channels.
• Coordinate go-to-market activities with Product and Design, including launch briefs, campaign communications, and cross-functional execution.
• Partner with Business Development and Partnerships on co-marketing initiatives and activate marketing opportunities generated through commercial relationships.
• Lead and develop three marketing specialists across performance and organic marketing, content and brand, and community.
• Establish clear 30-, 60-, and 90-day objectives, written KPIs, and regular one-on-one meetings to support team performance and accountability.
• Build the foundations for measurable funnel ownership, ultimately taking responsibility for new paying customers per week across key markets.
• Maintain a hands-on approach by personally creating, executing, and shipping marketing work while providing direction and quality control across the wider team.
• Identify opportunities to improve marketing processes, execution speed, quality, attribution, and cross-functional coordination.

• 4+ years of hands-on experience delivering multi-channel marketing programs, with experience managing at least one direct report or holding external vendors accountable for delivery.
• Proven experience personally owning a multi-channel marketing calendar spanning at least three areas such as email/CRM, organic social, community, influencer/creator marketing, PR, or paid marketing.
• Demonstrated ownership of marketing execution end to end, including dates, named owners, delivery standards, and post-launch performance analysis.
• Recent hands-on experience personally building and shipping marketing work rather than only reviewing, approving, or delegating execution.
• Strong ability to manage external creators, agencies, copywriters, or other partners, including setting quality expectations, providing direct feedback, and securing improved deliverables.
• Experience marketing to traders, investors, or other technically sophisticated, data-driven audiences, such as users in trading, brokerage, exchanges, market data, real-money gaming, or technical prosumer products.
• Native or near-native written and spoken English, with strong ability to write clear briefs, feedback, revision notes, and marketing communications.
• Based in the UK or Europe and able to maintain effective working-hour overlap with India.
• Experience owning a conversion or revenue-related metric, such as signup-to-paid conversion, new paying customers, funded accounts, or first-time deposits, is a strong advantage.
• Experience building a lifecycle or CRM program from the ground up is desirable.
• Experience operating effectively with limited paid media budgets and generating meaningful results through organic, lifecycle, creator, or community channels is an advantage.
• Experience bringing an agency or fractional marketing function in-house and establishing sustainable internal processes is a plus.
• Genuine interest in financial markets, trading, or investing is highly desirable.
• Strong organizational skills and the ability to manage multiple priorities while maintaining high standards and firm deadlines.
• Highly accountable, pragmatic, detail-oriented, and comfortable operating with significant autonomy.
• Strong communication and stakeholder-management skills, with the confidence to challenge low-quality work and drive improvements.
• Comfortable balancing strategic thinking with hands-on execution