Growth Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketing Manager - Business & Government based in United States.

• Own and execute the integrated campaign calendar for new-logo acquisition within the Business & Government segment, aligning programs with defined pipeline targets and revenue objectives.
• Translate go-to-market positioning, competitive differentiation, and audience insights into compelling campaign narratives, messaging, and assets.
• Execute multi-channel demand generation programs across paid media, email, content syndication, webinars, and field-event integrations.
• Design and manage account-based marketing programs for priority accounts.
• Support visibility in AI-generated research environments by identifying prompts, themes, and buyer questions relevant to target audiences.
• Partner with marketing channel teams to ensure programs work together effectively.
• Coordinate regional field activations, including roadshows, executive dinners, partner events, and third-party conferences.
• Contribute to flagship customer events by aligning field activation with broader campaign strategy.
• Track event and campaign attribution in partnership with Marketing Intelligence, measuring pipeline sourced, pipeline influenced, closed-won contribution, cost per opportunity, and overall ROI.
• Own a direct pipeline contribution target, review performance regularly, and proactively course-correct campaigns.
• Use intent data and buying signals to prioritize audiences, personalize outreach, and improve campaign targeting.
• Partner with Marketing Intelligence and Marketing Operations to maintain accurate multi-touch attribution, lead routing, segmentation, and campaign tracking across HubSpot and Salesforce.
• Brief and collaborate with Content and Brand teams on landing pages, nurture emails, one-pagers, digital advertising, event materials, executive guides, and post-event nurture programs.
• Align with Product Marketing on sales enablement.
• Identify customer engagement, advocacy, and product-usage signals that may indicate expansion opportunities.
• Present campaign results and recommendations during weekly pipeline reviews.
• Build and use AI-enabled workflows, models, and automations to improve campaign analysis, audience personalization, forecasting, reconciliation, and performance optimization.
• Influence cross-functional stakeholders across Sales, Customer Success, Marketing, and related teams.

• 5+ years of B2B demand generation or growth marketing experience, ideally within EdTech, SaaS, or another complex enterprise environment.
• Proven experience building and executing integrated campaigns that generate measurable pipeline and revenue opportunities.
• Hands-on account-based marketing experience, including developing account-level plays, tailoring campaigns, and measuring performance.
• Experience owning field and event marketing programs, including conference participation, regional activations, event budgets, and post-event measurement.
• Strong AI-forward mindset, with practical experience using AI tools and building workflows or automations.
• Data-driven approach with the ability to independently review campaign metrics, identify performance trends, and make informed adjustments.
• Strong working knowledge of HubSpot or Marketo and Salesforce, including lead flows, campaign tracking, segmentation, and attribution.
• Experience with intent-data platforms such as 6sense, Demandbase, or similar tools.
• Experience working with paid-media agency partners across search, display, or programmatic advertising.
• Ability to operate independently in a fast-moving environment.