About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Account Based Marketing Manager based in France.
Responsibilities
- Build and scale the strategic account engagement engine by identifying, prioritizing, segmenting, and activating high-value target accounts across relevant consumer app categories.
- Develop deep account insights by analyzing business models, monetization strategies, product challenges, market signals, hiring trends, and growth opportunities.
- Create innovative 1:1 and 1 ABM campaigns that deliver personalized, valuable experiences rather than traditional broad marketing approaches.
- Design account-specific plays, including personalized content, benchmark reports, landing pages, events, workshops, and executive engagement initiatives.
- Partner closely with sales teams to translate account insights into actionable strategies, improve conversations, and accelerate pipeline creation.
- Build and optimize AI-native go-to-market workflows for account research, campaign execution, reporting, personalization, and sales enablement.
- Establish and track ABM performance metrics, including target account engagement, meetings generated, opportunities created, assisted pipeline, and overall account quality.
- Collaborate with content, product marketing, events, and revenue operations teams to create integrated account-based programs.
- Gather market feedback and customer insights to improve positioning, messaging, and engagement strategies with larger accounts.
- Continuously refine ABM processes, frameworks, and campaigns to create a scalable and repeatable growth engine.
Requirements
- 5+ years of experience in demand generation, account-based marketing, integrated campaigns, or similar go-to-market roles.
- Proven experience building pipeline through strategic account engagement and high-quality ABM initiatives.
- Strong understanding of account segmentation, personalization strategies, campaign development, and revenue-focused marketing.
- AI-native mindset with experience using AI tools to research, create, automate, analyze, or optimize marketing workflows.
- Ability to combine strategic thinking with hands-on execution across content, campaigns, tools, data, and sales enablement.
- Strong analytical skills with experience defining, tracking, and communicating marketing performance metrics.
- Excellent understanding of consumer technology, mobile applications, subscriptions, SaaS, or developer-focused products.
- Strong communication and collaboration skills, with the ability to work effectively with sales, product, content, and executive stakeholders.
- Strong creative judgment and the ability to identify when campaigns feel generic, overly automated, or disconnected from customer needs.
- Experience with tools such as Salesforce, Clay, 6sense, or similar marketing and sales platforms is a plus.
- Familiarity with subscription growth concepts, conversion optimization, pricing strategies, app monetization, lifecycle marketing, or developer ecosystems is advantageous.
- Experience creating executive events, roundtables, workshops, or account-based experiences is a plus.
Conditions
- Competitive equity package in a fast-growing technology company backed by leading investors.
- Fully remote and flexible working environment.
- Opportunity to work with a globally distributed team across multiple countries and time zones.
- Flexible time off policy with recommended annual leave to support personal well-being and work-life balance.
- Workspace setup allowance to create an effective home office environment.
- Annual learning and development stipend to support continuous growth.
- High level of ownership and autonomy with the opportunity to influence strategy and company growth.
- Opportunity to build innovative marketing programs using modern AI-powered workflows and technologies.
- Collaborative culture focused on customer obsession, ownership, creativity, and continuous improvement.