Партнёрская компания в сфере healthcare-финансирования, помогающая пациентам получить доступ к финансированию элективных медицинских и стоматологических процедур.
Responsibilities
Own end-to-end go-to-market initiatives for priority healthcare verticals, translating priorities into launch plans with milestones, budgets, and success metrics.
Develop tailored acquisition strategies for each target vertical, including positioning, value propositions, offers, messaging, and channel selection.
Plan, launch, and optimize integrated multi-channel marketing campaigns.
Design and execute market pilots, evaluate results, and scale successful initiatives.
Monitor KPIs including qualified leads, conversion rates, provider acquisition costs, and active providers; present findings to senior leadership.
Identify, evaluate, and prioritize strategic partnerships (manufacturers, brands, distributors, professional associations, practice-management platforms, healthtech providers, buying groups).
Structure, negotiate, and manage partnership agreements, including referral arrangements, co-marketing, and integrations.
Develop and execute joint marketing programs with partners; track partner-sourced pipeline and conversion.
Serve as internal advocate for strategic partners.
Coordinate initiatives across Marketing, Sales, Product, and Operations.
Monitor industry trends, competitive activity, and evolving provider needs.
Requirements
At least 5 years of experience in growth marketing, market development, strategic partnerships, or a related commercial growth function.
Demonstrated experience identifying, negotiating, and managing strategic partnerships as a go-to-market channel.
Proven ability to translate market opportunities into launch strategies and drive measurable acquisition outcomes.
Experience in elective healthcare, cash-pay healthcare, healthtech, fintech, or payments is strongly preferred.
Strong analytical skills and experience measuring campaign effectiveness, partnership performance, conversion rates, acquisition costs, and pipeline contribution.
Experience leading initiatives across multiple departments without direct managerial authority.