About the company
Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI.
Responsibilities
- Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries
- Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics
- Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage
- Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won
- Revenue Attribution: Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes
- Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment
- Cross-Functional Excellence: Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs
- Team Development: Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact
Requirements
- Pipeline Expertise: 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets
- Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms
- Hyper-Growth Experience: 7+ years scaling field marketing programs in fast-growing tech companies, with experience managing large budgets ($2M+) and demonstrating clear ROI
- Team Leadership: 5+ years building and leading high-performing field marketing teams with pipeline accountability
- Revenue Operations: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments
- Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies
- Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows
- Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact