Director of Affiliate Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Affiliate Marketing based in the United States.

This is a high-impact leadership opportunity to own and scale a major customer acquisition channel across regulated markets.

You will shape affiliate strategy, partner economics, technology, attribution, and operational governance while driving sustainable growth.

The role combines commercial ownership with data-driven decision-making, technical expertise, and strategic partner management.

You will work closely with Finance, Product, Marketing, Legal, Compliance, Business Intelligence, and MarTech teams.

A key focus will be optimizing mobile acquisition, attribution, app conversion, and partner-level lifetime value.

You will also lead and develop an affiliate team while managing external network and strategic partner relationships.

The ideal candidate is a commercially minded affiliate leader who thrives in a fast-moving, highly regulated environment.

• Develop and execute the affiliate marketing strategy across current and future regulated markets, including affiliate plans for new market launches.
• Build and maintain strategic relationships with leading affiliate partners while identifying and recruiting high-value new publishers.
• Represent the affiliate program at major industry conferences and events, including G2E, SBC Summit, ICE Barcelona, and iGB L!VE.
• Own a significant acquisition budget and optimize CPA, revenue-share, and hybrid commission structures based on lifetime value and ROI.
• Strengthen commercial governance, forecasting accuracy, budgeting, accruals, and partner payment processes in collaboration with Finance.
• Own the affiliate technology roadmap from a growth marketing perspective and collaborate with Product, MarTech, and Engineering to improve tracking, attribution, and measurement.
• Develop strategies to maximize mobile acquisition performance, including app installs, deep linking, app-to-registration conversion, and mobile attribution.
• Oversee affiliate operations across regulated jurisdictions, including partner onboarding, commission structures, governance, licensing requirements, terms and conditions, responsible gaming, and fraud prevention.
• Partner with Business Intelligence to develop partner-level LTV reporting, executive dashboards, and data-driven investment strategies.
• Ensure affiliates have access to relevant, high-performing marketing assets and establish scalable partner communications, business reviews, and promotional planning.
• Manage and develop the Affiliate Manager through coaching, strategic guidance, and performance support.
• Oversee external affiliate network or managed-service relationships, ensuring strong accountability, service quality, and continuous improvement.
• Collaborate with Performance Marketing, CRM, Product Marketing, Brand Marketing, Finance, Legal, Compliance, and MarTech teams to create integrated acquisition strategies.

• 10+ years of affiliate marketing experience, ideally within regulated online gaming, including experience managing affiliate programs, agencies, networks, or strategic partners.
• At least 2 years of people management experience with a demonstrated ability to coach, develop, and lead high-performing teams.
• Strong understanding of CPA, revenue-share, hybrid commission models, LTV, ROI optimization, and affiliate partner economics.
• Proven experience managing affiliate technology and platforms such as Income Access, Impact, CJ, Partnerize, or comparable solutions.
• Strong commercial, analytical, forecasting, and budgeting capabilities, with the ability to use data to guide investment and partner decisions.
• Experience with mobile measurement and attribution platforms such as AppsFlyer, including knowledge of deep linking, app acquisition, and mobile conversion journeys.
• Experience launching or scaling affiliate programs in newly regulated markets is highly desirable.
• Experience in sportsbook, online casino, or another regulated gaming environment is preferred.
• Familiarity with BI and visualization platforms such as Sigma, Tableau, or Power BI is an advantage.
• Strong executive communication and stakeholder management skills, with the ability to influence senior leaders and cross-functional teams.
• Bachelor's degree in Marketing, Business, Finance, Analytics, or a related discipline is preferred, although equivalent professional experience may be considered.
• Willingness and ability to travel domestically and internationally for partner meetings, industry events, and business needs.
• Strong understanding of regulatory, compliance, fraud-prevention, and responsible-gaming considerations within affiliate marketing environments.

• Base salary range of $130,000–$200,000 USD, with compensation varying based on experience, skills, and location.
• Discretionary annual company bonus, subject to role eligibility.
• 401(k) plan with a 100% company match on the first 4%.
• Comprehensive medical coverage, including HSA and FSA options.
• Dental and vision insurance.
• Paid time off, subject to role eligibility.
• Employee Assistance Program.
• Work-life balance initiatives and a people-oriented, supportive environment.
• High degree of autonomy with an emphasis on personal responsibility and ownership.
• Opportunities for professional and personal growth within a rapidly evolving industry.
• Exposure to an innovative and fast-growing regulated gaming environment.
• Opportunities to work with experienced professionals across marketing, technology, analytics, finance, product, and compliance.
• Nationwide eligibility across eligible locations in the Continental United States or Canada, subject to applicable requirements.