About the company
Our partner is looking for a Creative Director (Performance Media) based in United States. This is an opportunity to shape high-impact creative work within a fast-moving, collaborative, and performance-driven agency environment.
Responsibilities
- Own the creative relationship with assigned clients, acting as the primary creative partner from strategy and ideation through execution and optimization.
- Translate client business objectives, audience needs, and media goals into clear, scalable, performance-driven creative strategies.
- Develop creative concepts, angles, hooks, messaging frameworks, and storytelling approaches designed for rapid testing and iteration.
- Lead ideation using audience insights, platform trends, brand knowledge, performance data, and emerging creative practices.
- Present creative concepts, performance insights, strategic recommendations, and optimization opportunities to clients and internal leadership.
- Oversee creative development across paid social, display, video, native, shopping, search, and other performance media formats.
- Partner with media buying teams to align creative strategy with media plans, testing frameworks, campaign objectives, and performance insights.
- Use AI tools to accelerate creative ideation, scripting, asset development, and initial concepts while maintaining brand safety, quality, and strategic consistency.
- Create or oversee briefs, scripts, shot lists, storyboards, and other creative direction materials for production teams.
- Guide rapid creative iteration, including cutdowns, re-edits, new hooks, static variations, alternate formats, and other testing assets.
- Monitor and evaluate creative performance, connecting creative decisions and experimentation to measurable campaign and business outcomes.
- Stay informed about emerging trends in design, storytelling, advertising, AI, and performance media, proactively identifying opportunities for innovation.
- Lead, mentor, and develop creative team members while promoting a collaborative, high-performance environment.
- Maintain brand standards while identifying opportunities to challenge conventions and improve creative effectiveness.
Requirements
- Bachelor’s degree in Marketing or a related field.
- 5+ years of experience in performance marketing, with a strong understanding of paid media and creative performance.
- 5+ years of direct-response copywriting experience.
- Proven experience leading creative teams and presenting strategic recommendations to senior-level clients.
- Strong knowledge of Meta and Google advertising platforms, creative testing methodologies, and performance analytics.
- Demonstrated ability to develop creative strategies based on audience insights, campaign data, business objectives, and platform-specific considerations.
- Proficiency with modern AI tools for creative development, such as ChatGPT, Gemini, and generative video platforms including Veo 3 or comparable solutions.
- Strong understanding of how AI can accelerate creative workflows while maintaining human oversight, brand safety, and creative quality.
- Design experience is a plus, including familiarity with tools such as Figma and Adobe Creative Suite and the ability to evaluate and elevate visual creative.
- Excellent communication, presentation, problem-solving, and project management skills.
- Strong client relationship and stakeholder management abilities.
- Ability to manage multiple creative initiatives and priorities in a fast-paced, performance-driven environment.
- Highly collaborative mindset with strong ownership, execution, innovation, and strategic thinking.
Conditions
- Base salary of $95,000–$125,000, plus bonus opportunities.
- Competitive, performance-oriented compensation structure.
- 100% remote work flexibility.
- Medical, prescription, dental, and vision insurance.
- Life and accident insurance.
- Short- and long-term disability coverage.
- Employee Assistance Program and virtual health and wellness services.
- Health Savings Account and Flexible Spending Account options.
- 401(k) matching plan.
- Paid holidays and flexible PTO.
- Paid volunteer days.
- 10 weeks of paid parental leave.
- Family-forming support programs.
- Tuition reimbursement of up to $5,000.
- Commuter transportation benefits.
- Access to legal plan services.
- New MacBook Pro and additional monitor provided at the start of employment.
- Half-day Fridays throughout the year.
- Company lunches, events, and team engagement activities.
- Opportunity to work alongside experienced performance marketing, media, and creative professionals.
- Learning and development opportunities focused on innovation, creative excellence, and performance marketing.