About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Finland.
Responsibilities
- Define and execute the B2C growth strategy across channels, markets, user segments, and budgets, using performance data to guide investment decisions
- Build and optimize multichannel acquisition programs, testing new channels and scaling successful initiatives while tracking CPL, CAC, payback, and other key metrics
- Create a stronger connection between educational research content and high-intent property searches
- Make the mobile app a core growth channel by driving installs, adoption, engagement, retention, and migration from web to app
- Own the full user lifecycle, including activation, conversion, retention, reactivation, and LTV
- Manage database growth and engagement through segmentation, nurturing, reactivation, email, push notifications, and in-app communication
- Design and run rapid experiments across landing pages, onboarding, messaging, offers, and other growth levers
- Lead and develop paid media specialists by setting goals, reviewing performance, and raising execution standards
- Partner closely with Product and nurturing teams to prioritize initiatives that improve conversion and lead qualification
- Prepare the growth engine for future international scaling
- Develop reusable growth playbooks and AI-powered workflows
Requirements
- Proven track record of growing B2C products with a significant user base across multiple channels and markets
- Broad multichannel growth experience, with ownership of several acquisition and lifecycle channels
- Demonstrated experience driving app growth, including both user acquisition and long-term retention
- Strong understanding of cohorts, user lifecycles, segmentation, retention, reactivation, and lifetime value
- Strong product sense and the ability to connect product changes with measurable improvements in conversion and user behavior
- Experience owning paid media budgets and being directly accountable for performance, return on investment, and commercial outcomes
- Hands-on operating style
- Advanced AI fluency, with substantial practical experience using Claude, including Cowork and Code, building skills, and orchestrating AI agents and workflows
- Strong analytical judgment
- High ownership and accountability
- Leadership skills to develop specialists
- Excellent communication skills
- Fluent English required; French or Spanish is a plus
Conditions
- Full ownership of B2C growth across acquisition, lifecycle, retention, and reactivation
- Remote work from anywhere
- Full-time, permanent contractor position
- Opportunity to work with a large existing user base and a significant mobile app growth opportunity
- Dedicated budget for experimentation and a larger planned growth investment for future scaling
- Access to a modern AI and analytics stack, including Claude (Cowork and Code), Mixpanel, and HubSpot, with tools fully covered
- Direct reporting to the CPO within a flat organizational structure
- High level of autonomy with limited bureaucracy
- Competitive compensation aligned with the candidate's market
- Target start date of January 2027 at the latest