Director of Marketing

About the company

• This position is listed on behalf of a partner company, who manages all applications and next steps.
• Our partner is looking for a Sr. Director of Marketing based in the United States.

Responsibilities

• Partner with the Chief Marketing Officer and executive leadership to develop and execute strategic marketing initiatives.
• Lead Product Marketing, Marketing Operations and Intelligence, and Performance Marketing as interconnected functions.
• Coach, mentor, and develop marketing leaders and team members.
• Strengthen brand awareness and market positioning by translating technical capabilities into customer-focused messaging.
• Develop customer-centric marketing programs supporting customer expansion, new-customer acquisition, and partner-led go-to-market initiatives.
• Drive website traffic, digital engagement, and demand generation through integrated campaigns across paid advertising, display, LinkedIn, email, search, and website conversion.
• Build lead generation and account-based marketing programs using account intelligence and buying-group insights.
• Collaborate with Sales, Sales Enablement, Customer Success, Offerings, and Partners and Alliances.
• Oversee marketing operations and technology, including website performance, Marketo, intent-data platforms such as Demandbase and 6sense, and AI-enabled marketing tools.
• Improve marketing data quality, workflows, integrations, automation, and reporting.
• Define marketing goals, budgets, deliverables, content strategies, and performance indicators; assess ROI and qualified pipeline contribution.
• Manage resources, competing priorities, and concurrent projects.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
• At least 8 years of progressive marketing experience, preferably in growth marketing, demand generation, product marketing, performance marketing, or marketing operations.
• At least 5 years of experience leading marketing professionals, managers, or multidisciplinary teams.
• Senior B2B marketing leadership experience in enterprise technology, managed services, cloud, cybersecurity, infrastructure, or another complex solutions environment.
• Strong knowledge of marketing strategy, campaign management, demand generation, and integrated growth marketing.
• Demonstrated success building or improving marketing programs that contribute to qualified sales pipeline and revenue.
• Experience supporting enterprise sales organizations and understanding account-based marketing and complex buying groups.
• Working knowledge of marketing automation, generative engine optimization (GEO) platforms, CRM-connected workflows, intent data, digital media, website performance, and marketing analytics.
• Experience with Marketo, Demandbase, or 6sense is particularly relevant.

Conditions

• Remote leadership opportunity.