About the company
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Marketing Manager based in the United States.
Responsibilities
- Lead integrated B2B and B2C marketing initiatives to strengthen brand awareness, deepen customer engagement, and drive e-commerce growth and revenue.
- Develop and execute annual and quarterly marketing plans aligned with business growth, brand positioning, product launches, and revenue objectives.
- Translate business priorities into audience strategies, compelling messaging, product positioning, naming, and go-to-market plans.
- Plan and deliver multi-channel marketing campaigns across paid social, search, display advertising, email, social media, e-commerce, retail, partnerships, and events.
- Monitor key performance indicators, evaluate campaign effectiveness, and use customer insights, market research, and analytics to identify opportunities for improvement.
- Design and execute A/B tests across creative, messaging, advertising, email, landing pages, and other customer touchpoints.
- Create and edit marketing assets using Canva, Adobe Photoshop, and AI-powered creative platforms.
- Develop or coordinate short-form video, photography, graphics, and other multimedia content.
- Work closely with social media, e-commerce, product development, and leadership teams.
- Coordinate freelance designers, photographers, copywriters, video professionals, and marketing partners.
Requirements
- At least eight years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies.
- Proven ability to combine strategic planning with hands-on execution.
- Strong experience managing paid advertising campaigns across multiple digital channels.
- Demonstrated expertise in marketing analytics, performance measurement, A/B testing, and data-driven decision-making.
- Hands-on proficiency with Canva, Adobe Photoshop, and AI-powered creative platforms such as Higgsfield.
- Strong understanding of brand strategy, positioning, storytelling, customer journeys, and integrated marketing.
- Excellent written and verbal communication skills.
- Ability to work independently and collaborate effectively across teams.
- Preferred: Experience with consumer products, wellness, beauty, lifestyle, health; direct-to-consumer and e-commerce platforms such as Shopify, Amazon, or Walmart Marketplace; retail media; Google Analytics/GA4; Google Ads; Meta Ads Manager; CRM and marketing automation tools.
- Must be legally authorized to work in the United States and eligible to work in California.
- Willingness to travel occasionally for team gatherings, approximately four to six times per year.
Conditions
- Annual salary: $105,000–$120,000, depending on experience and qualifications.
- Remote work flexibility: Remote work options for eligible employees, with California work eligibility required.
- Health a