About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. The role is based in the United States.
Responsibilities
- Develop and execute global marketing strategies that increase platform awareness, adoption, engagement, and business growth
- Create compelling positioning, messaging frameworks, and value propositions that communicate platform benefits to partners at different stages of digital maturity
- Lead integrated marketing campaigns for new products, platform features, and digital capabilities, ensuring successful launches and sustained adoption
- Serve as the marketing subject matter expert for the platform portfolio, connecting its capabilities with broader technology solutions, cloud offerings, and services
- Translate complex technical features into clear business outcomes that resonate with executive decision-makers, sales professionals, operations leaders, and technical stakeholders
- Oversee the creation of marketing materials, partner-focused content, use cases, and sales enablement resources that demonstrate measurable business value
- Build a deep understanding of partner needs, pain points, workflows, and purchasing behaviors to inform marketing strategies and improve the digital experience
- Leverage platform usage data, customer feedback, market research, and performance metrics to identify growth opportunities and improve engagement
- Partner with product management, user experience, sales, operations, cloud, services, and marketing teams to deliver coordinated campaigns and measurable business outcomes
- Ensure consistent messaging across campaigns, communications, events, and partner engagement initiatives while coordinating launches across multiple regions and business units
Requirements
- At least 8 years of experience in B2B technology marketing, particularly in product marketing, platform marketing, or digital experience marketing
- Demonstrated experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms
- Proven success launching platform-based solutions and developing marketing strategies that drive product adoption, customer engagement, revenue influence, and business growth
- Strong knowledge of platform and solution marketing, including market positioning, value proposition development, integrated campaigns, and portfolio marketing
- Exceptional ability to communicate complex technical concepts through clear, persuasive messaging tailored to diverse audiences, including senior executives
- A strategic and innovative mindset, with a strong understanding of business objectives and the ability to connect marketing initiatives to measurable outcomes
- A data-driven approach to decision-making, with the ability to interpret customer insights, usage metrics, market research, and campaign performance
- Experience managing complex initiatives that require close collaboration across multiple teams, functions, and business units
- Strong interpersonal, communication, and executive presentation skills, with the ability to build alignment and influence stakeholders within a global, matrixed organization
- Familiarity with the IT channel, cloud ecosystem, and partner-led business models is an advantage
- Ability to work remotely within the United States and travel to a designated office when requested by leadership
Conditions
- Annual Salary: $130,100–$143,110, depending on geographic location, professional experience, education, and skill level
- Employment Type: Full-time position
- Remote Work: Fully remote arrangement, with occasional attendance at a designated office when required
- Healthcare Coverage: Medical, dental, and vision insurance
- Retirement Planning: 401(k) retirement plan with matching contributions
- Disability Protection: Short-term and long-term disability insurance
- Health Savings Options: Health Savings Account (HSA) and Health Reimbursement Account (HRA) options
- Paid Time Off: Paid leave, including vacation, holidays