About the company
HelloFresh is looking for a data-savvy and self-motivated Marketing Strategy & Analytics Manager to join the Marketing team and support the growth of HelloFresh, Factor and Chefs Plate businesses in Canada. Reporting to the CMO of HelloFresh Canada.
Responsibilities
- Oversee Canadian revenue optimization of new and existing customers, using a small team to run analytics insights, processes, and practices.
- Work closely with Finance Planning & Analytics to ensure top and bottom line revenue is on track to plan.
- Lead all local experimentation in marketing performance monitoring.
- Lead the review and scoping of data requests for the Marketing Analytics Team, as well as broader roadmap development.
- Stay up-to-date with industry and market developments.
- Support and manage a small team of marketing analysts.
- Proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.).
- Drive insights generated by the analytics team to tangible action.
- Be the voice for the marketing analytics function.
- Analyze customer data to identify pain points and opportunities in the customer journey.
- Support all marketing annual and quarterly planning processes.
Requirements
- 4+ years in a highly analytical role, with experience managing junior reports.
- Advanced abilities in Excel and SQL, along with knowledge in other relevant languages (e.g. Python and R), and ability to use statistical modeling techniques.
- Strong business acumen.
- Ability to support, mentor and work collaboratively with junior team members.
- Intellectual curiosity.
- Highly collaborative and excellent communicator.
- Strong project management skills.
Conditions
- Box Discount: 75% discount on weekly HelloFresh and Chefs Plate meal kits and 50% off weekly Factor meal box.
- Health & Dental benefits from day 1, Health Spending Account, unlimited access to Headspace, 25% discount on GoodLife fitness memberships.
- Competitive RRSP matching program.
- Generous vacation and PTO.
- Parental leave top-up program.
- L&D fund.
- Flexible Hybrid work: minimum of 2 days in office per week.