About the company
Databricks' Data + AI World Tour is one of the company's largest global demand-generation and brand engines — a 20 stop series of flagship, city-by-city events that bring the Data + AI Summit experience directly to customers, prospects, and partners around the world.
Responsibilities
- Define and drive alignment of the end-to-end strategy for the Data + AI World Tour globally — city/market selection, format, content vision, and annual calendar — in close partnership with HQ leadership, regional marketing, and sales stakeholders.
- Partner cross-functionally with Field Marketing, Product & Solutions Marketing, Corporate Marketing, and Field Sales to ensure each event reflects Databricks' latest platform narrative, content strategy, and drives qualified pipeline for the region.
- Orchestrate and roll out the World Tour budget model and sponsorship/partner revenue strategy with Finance and Sponsorship Sales team.
- Build and maintain the measurement framework for the program — pipeline influence, pipeline on investment, attendee satisfaction, executive/customer engagement — and report out on performance.
- Serve as the primary point of expertise and escalation for the program, mentoring regional marketers and agency partners on best practices without direct reporting lines.
- Represent the World Tour program to executive stakeholders, delivering regular readouts and strategic recommendations to sales and marketing leadership.
- Act as the connective tissue across a network of regional field marketers, event agencies, and vendors, setting standards and a repeatable playbook that others execute against.
- Continuously evolve the event format based on customer feedback, competitive landscape, and shifts in the data/AI market to keep the World Tour the must-attend event in each region.
Requirements
- 10+ years of event marketing experience, of which 3+ years experience leading large scale world tours.
- Experience driving alignment and managing complex, multi-stakeholder global programs.
- Metrics-driven, analytical thinker with ability to utilize data to drive the success and evolution of the program.
- Excellent communication skills, including strong executive presence.
- Proven success in achieving or exceeding pipeline targets.
- Experience with Google suite, Salesforce, Swoogo, Asana, and Rainfocus (building emails, lists and landing pages).