About the company
Esri is a leader in GIS technology, committed to diversity, equity, and inclusion and creating positive global change.
Responsibilities
- Partner with Market Intelligence teams to identify and assess market opportunities using data-driven methodologies.
- Implement data governance best practices to maintain data quality, security, and compliance.
- Generate clear and concise reports detailing key insights and performance metrics.
- Identify customer segments based on intent, engagement, and other factors using data analysis techniques.
- Build reusable foundational segments for marketing campaigns.
- Execute enrichment opportunities for key markets, industries, or roles.
- Work with colleagues across marketing to understand campaign requirements and align on goals.
- Conduct comprehensive data analysis to understand market trends and customer behaviors.
- Monitor performance of marketing campaigns and make recommendations for optimization.
- Identify opportunities to streamline data collection, storage, and analysis processes.
- Mentor others and transfer knowledge.
Requirements
- 5+ years of experience building segmentations in a marketing automation platform such as Marketo, Pardot, or similar.
- 2+ years of experience with statistical analysis tools and data visualization software.
- Advanced experience developing SQL queries.
- Advanced knowledge with Adobe Experience Cloud (AAM, AA), Power BI.
- Advanced Excel skills including formula, VBA, and Macros.
- Strong communication and presentation skills.
- Ability to work collaboratively in cross-functional teams.
- Detail-oriented with excellent problem-solving abilities.
- Bachelor’s degree in marketing, data science, statistics, business analytics, or related field.
- Occasional travel may be required (up to ~20%).
- Visa sponsorship is not available. Applicants must be authorized to work for any employer in the U.S.
Conditions
- Industry-leading health and welfare benefits: medical, dental, vision, life insurance.
- 401(k) and profit-sharing programs.
- Minimum accrual of 80 hours of vacation leave, twelve paid holidays.
- Opportunities for personal and professional growth.
- Base salary range: $83,200 - $135,200 USD.