About the company
This role offers the opportunity to lead digital marketing initiatives that strengthen online visibility, engagement, and business growth.
Responsibilities
- Develop and execute digital marketing and campaign strategies aligned with business objectives and growth targets.
- Plan, manage, and optimize online marketing campaigns across relevant channels, including search, social media, and digital advertising platforms.
- Track and report campaign performance using metrics such as ROI, CTR, conversions, traffic, and engagement.
- Collaborate with internal teams to develop and optimize landing pages and digital experiences that improve conversion rates.
- Build, manage, and maintain engaging social media profiles and contribute regularly to the organization’s blog and content initiatives.
- Monitor industry, audience, and digital marketing trends to identify new opportunities and generate actionable insights.
- Analyze website and user-funnel data to identify conversion opportunities, drop-off points, and areas for optimization.
- Develop and implement initiatives designed to significantly increase website traffic, with a target of doubling traffic within the next year.
- Engage periodically with clients to understand their expectations, gather feedback, and assess satisfaction.
- Apply digital marketing best practices across campaigns, content, channels, and related initiatives.
Requirements
- Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
- At least 3 years of demonstrated professional experience in digital marketing.
- Strong knowledge of SEO principles and best practices.
- Solid analytical and data-analysis skills, with the ability to interpret performance metrics and turn insights into actionable recommendations.
- Hands-on experience with online advertising and campaign management tools, including platforms such as Google Ads and Instagram or other social advertising channels.
- Strong understanding of digital marketing channels, campaign optimization, conversion funnels, and audience engagement.
- Creative and strategic mindset with the ability to identify trends and develop new marketing opportunities.
- Strong communication and collaboration skills, with the ability to work effectively with internal teams and clients.
- Results-oriented approach and demonstrated ability to manage priorities while working toward measurable growth objectives.
Conditions
- Opportunity to lead impactful digital marketing initiatives with measurable business outcomes.
- Hands-on exposure to SEO, paid advertising, social media, content, analytics, and conversion optimization.
- Collaborative environment with opportunities to work cross-functionally with internal teams and clients.
- Opportunity to take ownership of digital growth strategies and influence online visibility and customer engagement.
- Professional development through hands-on experience with evolving digital marketing tools, channels, and best practices.
- Potential for career growth within a digital marketing-focused role.