About the company
This position is listed on behalf of a partner company, who manages all applications and next steps.
Responsibilities
- Serve as the senior relationship leader and escalation point for a portfolio of complex B2B client accounts.
- Build trusted partnerships with VP and C-suite stakeholders.
- Own the growth, retention, strategic direction, and overall health of assigned client relationships.
- Identify organic growth opportunities within existing accounts.
- Develop deep knowledge of each client's business, market, competitive landscape, buying committee, and ideal customer profile.
- Bring strategic and innovative ideas to client engagements.
- Guide integrated, full-funnel marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, Content, and other relevant channels.
- Oversee statements of work, including deliverables, renewals, scope changes, and change orders.
- Lead executive client meetings, quarterly business reviews, annual planning sessions.
- Analyze data from platforms such as GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot.
- Ensure marketing strategies align with client objectives, sales priorities, and measurable business outcomes.
- Manage account financial health and profitability.
- Collaborate with Strategy, Creative, Media, Analytics, and Martech teams.
- Provide strategic oversight and quality control across client deliverables.
- Anticipate account risks and develop proactive strategies.
- Lead, mentor, and develop Account Directors and other account team members.
- Contribute to improving account management processes, standards, and best practices.
Requirements
- 10–12+ years of experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment.
- 5–6+ years of B2B client management experience.
- Experience overseeing complex, enterprise-sized client portfolios.
- Demonstrated success strengthening client relationships, retaining business, and identifying organic growth opportunities.
- Experience developing and executing integrated digital marketing strategies.
- Experience leading full-funnel programs.
- Strong understanding of B2B sales cycles, buying committees, and funnel stages.
- Experience using CRM, marketing automation, and intent-data platforms such as Salesforce, HubSpot, 6sense, and Demandbase.
- Ability to translate complex media, attribution, analytics, and business performance data.
- Strong strategic marketing capabilities.
- Experience overseeing multiple enterprise clients with combined media budgets exceeding $80 million.
- Strong financial acumen.
- Proven experience managing, mentoring, and developing account leaders and cross-functional teams.
- Ability to influence and align multidisciplinary teams without direct reporting authority.
- Exceptional communication, presentation, negotiation, and executive stakeholder management skills.
- Strong organizational and prioritization skills.
- Energetic, solutions-oriented approach.
- Bachelor's degree in Marketing, Communications, or a related field.
Conditions