Senior Product Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager – Business & Government based in the United States.

• Define and lead go-to-market plans for federal, state and local government, and corporate workforce learning markets, aligning priorities with sales objectives and sharing accountability for pipeline, new bookings, retention, and cross-sell targets.
• Create differentiated value propositions for distinct customer segments and buyer personas, including procurement officials, learning and development leaders, IT security professionals, agency training leads, and workforce development managers.
• Maintain consistent positioning documentation across Marketing, Sales, and Product, adapting messaging as product capabilities, competitive dynamics, and buyer priorities evolve.
• Establish strategic priorities, execution plans, and performance metrics for Product Management, Revenue Marketing, and Sales teams to improve conversion across customer acquisition and retention channels.
• Translate customer and market insights into recommendations for product roadmap priorities.
• Conduct market sizing, prioritize target accounts, analyze pipeline contribution, and build go-to-market models that inform resource allocation and annual planning.
• Monitor competitors' positioning, pricing, and product capabilities; maintain sales battle cards; and provide actionable insights to strengthen competitive differentiation.
• Lead win/loss interviews, customer conversations, and secondary research to uncover buyer needs, refine messaging, and inform product and sales strategies.
• Track government procurement dynamics, IT modernization initiatives, and relevant frameworks such as FedRAMP, Section 508, and FISMA.
• Develop and maintain discovery guides, objection-handling resources, segment primers, competitive materials, and other tools that help sales teams engage confidently with government and corporate buyers.
• Create and maintain accurate, compelling response language for requests for proposals (RFPs), requests for information (RFIs), and standard proposal materials.
• Lead segment-specific enablement sessions covering product updates, competitive positioning, buyer priorities, and effective sales approaches.
• Track content adoption and usage in active deals, analyze relationships with win rates, and use findings to prioritize future enablement investments.
• Shape new-customer and customer marketing strategies, collaborating with marketing teams to deliver relevant campaigns, content, and assets.
• Identify and develop customer references and advocacy relationships.
• Contribute to industry events, analyst briefings, external communications, and major user conferences.
• Advise senior leaders across Sales, Product, and Marketing, and lead cross-functional initiatives.

• At least 8 years of B2B product marketing experience with a bachelor's degree, or at least 6 years with a master's degree, or equivalent experience.
• Direct experience in government, public sector, enterprise workforce training, or corporate learning markets is strongly preferred.
• Proven ability to develop and defend positioning and messaging frameworks for complex markets with multiple stakeholders and distinct buyer needs.
• Demonstrated success building sales enablement programs that sales teams adopt and that contribute measurably to improved win rates.
• Excellent written communication skills, including the ability to produce persuasive one-pagers, competitive battle cards, solution briefs, and executive-ready messaging.
• Strong analytical capabilities, with experience interpreting win/loss data, pipeline metrics, and revenue performance, and connecting marketing activities to business outcomes.
• Experience developing business cases, market-sizing.