About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Manager, Email & SMS Marketing based in United States.
Responsibilities
- Lead and mentor a team of Email and SMS Marketing Strategists and Specialists, including coaching, development, hiring, and performance management.
- Develop and execute an integrated email and SMS marketing strategy aligned with organizational goals, audience needs, and engagement objectives.
- Oversee campaign planning, creation, testing, deployment, and optimization using platforms such as Salesforce Marketing Cloud and Attentive.
- Develop advanced audience segmentation and personalization strategies to deliver relevant, targeted communications.
- Monitor campaign KPIs and performance data, turning insights into actionable recommendations and continuous improvements.
- Ensure email and SMS programs comply with applicable requirements, including CAN-SPAM, GDPR, and TCPA.
- Collaborate with content, creative, IT, marketing, and other cross-functional teams to coordinate campaigns and initiatives.
- Optimize workflows, templates, automation, and operational processes to improve campaign quality, consistency, and speed.
- Identify emerging trends, technologies, and marketing techniques that can strengthen engagement, retention, and customer experiences.
- Present marketing insights and recommendations to senior stakeholders and manage multiple complex initiatives simultaneously.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field; a master’s degree is preferred.
- 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and marketing automation technologies.
- 3+ years of experience leading marketing teams, including hiring, coaching, development, and performance management.
- Strong proficiency in HTML, CSS, and dynamic content creation for building engaging, on-brand campaigns.
- Strong data analysis and reporting capabilities, with the ability to translate campaign metrics into strategic insights.
- Demonstrated expertise in audience segmentation, list management, personalization, and email/SMS marketing compliance.
- Strong project management and cross-functional collaboration skills, particularly across complex, multi-layered initiatives.
- Excellent written and verbal communication skills, including the ability to present recommendations to senior-level executives.
- Active involvement in an evangelical Christian church.
- Familiarity with JavaScript, PHP, SQL, advanced analytics, direct mail integration, marketing automation, and standard internet/email technologies is preferred.
- Ability to work independently in a remote environment while maintaining strong collaboration and communication with distributed teams.
Conditions
- Remote position within the United States with a work-from-anywhere culture.
- Flexible work hours and autonomy in managing your schedule.
- Comprehensive healthcare benefits for eligible full-time employees.
- Vacation and sick time, plus paid holidays and care days.
- 401(k) retirement plan.
- Maternity and paternity leave.
- Adoption assistance.
- Mission trip time.
- Company-provided equipment and resources to support a productive, ergonomic remote workspace.
- Travel support for key team gatherings, with required travel to Nashville approximately 2–4 times per year.