About the role
Hi, I'm Kristian, Sr. Manager of Growth at Jane. The Web team owns the website end to end: engineering, design, content, and strategy. As Sr. Web Marketing Manager, you own the website strategy: information architecture, navigation, page strategy, and turning the site into a high-performing experience.
Responsibilities
- Own the strategy for the Jane marketing website.
- Translate business goals into a concrete roadmap.
- Connect strategy to customer and performance: synthesize qualitative and quantitative signals.
- Build and run an experimentation program: form hypotheses, run tests, improve conversion.
- Lead organic and answer engine presence (SEO/AEO).
- Partner with web platform and enablement function.
Requirements
- Solid experience in web strategy, digital strategy, or related discipline.
- Experience treating a website as a growth channel with measurable gains.
- Deep fluency in information architecture and navigation.
- Strong analytical instincts with web tagging and analytics.
- Real experience running A/B tests and CRO at scale.
- Hands-on SEO/AEO fluency.
- Comfort with modern CMS (WordPress) and CRO tools.
- Understanding of responsive design, accessibility.
- Excellent communication and storytelling.
Conditions
- Remote-first team across Canada, US, UK.
- Full-time position.