About the company
Jane is a founder-led, high-growth SaaS company with a remote-first team working across Canada, the US, and the UK, united by our mission to help the helpers. This role is remote first. We are not hybrid.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities.
Responsibilities
- Own the strategy for the Jane marketing website.
- Translate Jane’s business goals into a concrete roadmap, backed by frameworks and shared language that enables the Web team to make clear decisions on what to build and what to leave behind.
- Connect strategy to the customer and to performance. Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need from Jane.
- Direct our organic and answer engine presence. Make sure practitioners find Jane when they’re searching for a solution, whether that search happens on Google or through an AI assistant.
- Bring an experimentation mindset. Think in terms of hypotheses and evidence when you’re making a strategic call.
- Partner with the web platform and enablement function. Connect strategic direction to the platform capabilities, tooling, and execution that make it real on the site.
Requirements
- Solid experience in web strategy, digital strategy, product/content strategy, or a closely related discipline, including experience owning strategy for a substantial website or digital property.
- Experience treating a website as a genuine growth channel.
- Deep fluency in information architecture and navigation.
- Strong analytical instincts. You're comfortable with analytics data to inform and validate strategic decisions.
- Real experience running A/B tests and CRO growth experimentation at scale.
- SEO/AEO fluency - close enough to the work to know what’s actually moving the needle.
- Comfort working in a modern CMS (we use WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow, etc.) is a nice-to-have.
- Understanding of responsive design, accessibility and testing across devices.
- Excellent communication and storytelling.
- Genuine curiosity about Jane’s mission and about the healthcare practitioners we build for.