Web Marketing Manager

About the company

• Jane is a founder-led, high-growth SaaS company with a remote-first team across Canada, the US, and the UK.
• Mission: help the helpers. 70,000+ businesses and 250,000+ practitioners use Jane daily.
• The Web team owns the website end to end: engineering, design, content, and strategy.

Responsibilities

• Own the strategy for the Jane marketing website: information architecture, navigation, page strategy.
• Translate Jane's business goals into a concrete roadmap backed by frameworks and shared language.
• Synthesize qualitative and quantitative signals into a clear point of view about what clinics and clinicians need.
• Direct organic and answer engine presence (Google and AI assistants).
• Bring an experimentation mindset: hypotheses and evidence for strategic calls.
• Partner with the web platform and enablement function.

Requirements

• Solid experience in web strategy, digital strategy, product/content strategy, or closely related discipline.
• Experience treating a website as a genuine growth channel.
• Deep fluency in information architecture and navigation.
• Strong analytical instincts with analytics data.
• Real experience running A/B tests and CRO growth experimentation at scale.
• SEO/AEO fluency.
• Comfort working in a modern CMS (WordPress). Experience with CRO tools (Optimizely, Contentful, Webflow) is a nice-to-have.
• Understanding of responsive design, accessibility, and testing across devices.
• Excellent communication and storytelling.