About the company
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems.
Responsibilities
- Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
- Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
- Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
- Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
- Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.
- Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.
- Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice.
- Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.
Requirements
- Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
- Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
- Strong storytelling, writing, editing, and editorial judgment across multiple channels.
- Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
- Comfort using performance data, audience insights, feedback, and market research to improve outcomes.
- Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors.
- Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment.
- A commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization.
Conditions
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave