About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in Canada.
Responsibilities
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by consumer, audience, and industry insights, with a strong focus on measurable business outcomes.
- Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
- Apply AI-enabled tools to insight generation, media planning, and reporting, while determining where automation creates efficiency and where human strategic judgment adds the most value.
- Analyze complex data, identify meaningful insights, and translate findings into compelling, executive-ready recommendations for internal and external audiences.
- Develop a deep understanding of client businesses, including strategic priorities, historical performance, competitive dynamics, opportunities, and risks.
- Act as the senior media strategy voice in client meetings, briefings, and planning presentations, working closely with account and client strategy leadership.
- Partner with activation, investment, data, and measurement teams to ensure strategic recommendations translate effectively into execution and performance.
- Build strong relationships with media and platform partners to stay current on industry developments and maximize value for clients.
- Lead and develop Associate Directors and Senior Managers, providing direction and oversight across account planning activities.
- Improve planning processes, frameworks, and best practices to strengthen the quality and consistency of the media strategy function.
- Establish clear team goals, provide constructive feedback, and create opportunities for professional development and career growth.
Requirements
- 9+ years of professional experience focused on media strategy, media planning, and digital media.
- Demonstrated B2B media experience is required.
- Strong expertise across traditional, digital, and social media planning, buying, and measurement.
- Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform strategic decisions.
- Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen.
- Ability to transform complex data and insights into clear, compelling narratives for senior-level client audiences.
- Proven experience leading, mentoring, and developing teams in a high-pressure, high-volume environment.
- Strategic confidence and willingness to challenge established approaches when doing so can create stronger outcomes for clients and the business.
- Bachelor’s degree or equivalent, preferably with a focus on marketing, advertising, business, or a related discipline.
- Strong communication, presentation, stakeholder-management, and relationship-building skills.
- Ability to balance strategic thinking with practical execution and collaborate effectively across multidisciplinary teams.
Conditions
- Published salary range of $167,000–$190,000 USD.
- Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
- The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
- Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
- Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.