Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager, Golf based in Canada.

This role will help shape the go-to-market strategy for a technology platform serving golf businesses and their customers.

• Co-own positioning and messaging for the Golf product portfolio, including clear value propositions for business operators and end consumers.
• Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major announcements.
• Develop launch plans connecting product strategy with marketing campaigns, sales enablement, customer communications, and post-launch adoption initiatives.
• Partner with Product teams to identify customer pain points, improve customer journeys, and influence product priorities through actionable insights.
• Develop programs focused on activation, adoption, cross-sell, expansion, retention, and customer lifetime value.
• Drive awareness and adoption of payments and other revenue-generating products and services.
• Establish feedback loops with Sales, Support, Customer Success, and Partnerships to incorporate customer insights into messaging, campaigns, and roadmap decisions.
• Conduct market, customer, and competitive research through interviews, surveys, win/loss analysis, support data, and sales feedback.
• Develop and maintain ideal customer profiles, personas, segmentation strategies, and customer journey insights.
• Monitor competitors and market trends, translating intelligence into positioning, sales guidance, and strategic recommendations.
• Create sales enablement materials such as pitch decks, battlecards, one-pagers, demo tools, launch packs, and training resources.
• Collaborate with Content, Design, PR, Events, Integrated Marketing, and Partnerships teams to create awareness, demand, education, and advocacy programs.
• Serve as a subject matter expert on the product and golf industry for marketing, communications, and customer-facing teams.
• Measure and communicate the performance of launches and customer programs using metrics such as adoption, pipeline, conversion, attach rate, MRR, retention, and customer lifetime value.
• Establish and continuously improve scalable product marketing processes for the Golf business.

• 3–5 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, preferably within B2B or B2B2C SaaS.
• Proven experience developing product positioning, messaging, launch strategies, sales enablement, and customer marketing programs.
• Strong project management skills, with the ability to independently manage initiatives from strategy through execution.
• Demonstrated ability to combine qualitative and quantitative insights and translate them into clear business recommendations.
• Experience collaborating cross-functionally with Product, Sales, Marketing, Support, Customer Success, and/or Partnerships teams.
• Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into compelling customer benefits.
• Ability to operate effectively in ambiguous environments, prioritize competing demands, and create structure where processes are still evolving.
• Proactive, analytical, collaborative, and customer-focused mindset.
• Strong curiosity about customer needs and a growth mindset centered on experimentation and continuous improvement.
• Experience in golf, sports, hospitality, retail, fintech, or B2B SaaS is highly valued.
• Understanding of golf course operations, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement, is a strong advantage.
• Experience marketing products to both business operators and end consumers is a plus.
• Experience with product adoption, customer marketing, expansion, or retention programs is desirable.
• Interest in or passion for golf, sports, or technology is advantageous.
• Experience with account-based marketing, trade events, industry associations, or partner marketing is a plus.
• An MBA or Product Marketing Alliance certification is considered an advantage.

• CAD $90,000–$120,000 expected compensation range for candidates hired to work in Ontario, depending on skills, qualifications, experience, and market data.
• Flexible and predominantly remote work culture with a high degree of autonomy.
• Equity program, providing employees with an opportunity to share in the company's success.
• Flexible paid time off policy.
• Extended healthcare benefits, including medical, dental, wellness, life, and disability coverage.
• $500 annual health and wellness benefit.
• Online mental health platform plus counseling and coaching services.
• Paid parental leave and additional support for new parents.
• RRSP plan and employer matching.
• LinkedIn Learning license and continuous learning opportunities.
• Paid volunteer day.
• Career development and global mobility opportunities.
• Inclusive, diverse, and c