We are looking for a highly driven
Senior Head of Marketing
to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
Own and drive the
end-to-end marketing strategy
across the Region, focusing on
Passenger Acquisition, Retention, and Brand Growth
Translate business goals into
integrated, full-funnel marketing plans
, combining performance, brand, offline channels, and partnerships
Drive
customer-centric growth
, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of
strong local brand positioning
, ensuring consistency while allowing for cultural relevance
Lead
efficient allocation and optimization of marketing investments
, ensuring measurable impact on key business metrics
Build, lead, and inspire a
high-performing, matrix-structured team
across multiple markets
Collaborate closely with
cross-functional leaders
(Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve
marketing effectiveness
, leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a
strong leadership bench across the region