Lifecycle Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Lead (Remote CAD) based in Canada.

This is a foundational leadership opportunity to build and scale a Lifecycle Marketing practice within a high-performance B2B marketing environment.

• Build lifecycle strategies grounded in customer journeys, revenue models, business objectives, and available data across eCommerce, SaaS, and service environments.
• Architect end-to-end prospect and customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.
• Develop segmentation approaches using demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account-level data.
• Identify program gaps, prioritize high-impact opportunities, establish testing roadmaps, and connect lifecycle activity to pipeline, revenue, retention, expansion, and other meaningful outcomes.
• Remain closely involved in client execution, translating strategy into practical programs across diverse technology stacks and data environments.
• Own senior client relationships, lead strategic conversations, provide recommendations, and ensure lifecycle initiatives remain aligned with business priorities.
• Help build and evolve the lifecycle offering, including its methodology, service model, frameworks, delivery standards, and technology recommendations.
• Mentor, develop, and eventually help build the team as the practice expands, fostering high-quality execution and continuous improvement.
• Support opportunity scoping, pitches, and client expansion while helping sales and client teams identify where lifecycle marketing can generate meaningful value.
• Partner with RevOps, Sales Operations, Marketing Operations, and other stakeholders to improve data, systems, processes, and lifecycle performance.

• 6+ years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or a closely related discipline.
• Strong background supporting B2B, SaaS, service, or complex eCommerce organizations; purely traditional DTC experience is unlikely to provide sufficient breadth.
• Proven ability to build lifecycle programs from the ground up rather than exclusively optimizing established programs.
• Strong knowledge of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.
• Working expertise with at least two major platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.
• Ability to work effectively with imperfect or fragmented data and develop practical solutions despite technical limitations.
• Experience connecting lifecycle activity to pipeline, revenue, retention, expansion, or other measurable business outcomes.
• Excellent communication skills and confidence leading strategic discussions with senior stakeholders.
• Comfortable moving between strategic leadership and hands-on execution, while mentoring or developing other marketers.
• Strong instincts around scoping, pitching, expanding engagements, and identifying opportunities for additional client value.
• Comfortable operating with ambiguity, creating structure where little exists, and adjusting your perspective based on data and client context.
• Agency or consulting experience, experience across both eCommerce and B2B/SaaS, channel-driven revenue models, ERP environments, SMS programs, lifecycle audits, professional-services sales, or building new teams and capabilities are strong advantages.

• Competitive compensation: CAD $130,000–$160,000 annual base salary, with final compensation determined by relevant skills, experience, and compensation practices.
• Health coverage: Medical, dental, vision, disability, and life insurance for employees and eligible dependents.
• Employer-paid benefits: 100% employer-paid coverage for employees and a 50% employer contribution for dependents in applicable regions.
• Mental wellbeing: Access to certified therapists and mental wellness resources.
• Physical wellbeing: Access to physical therapy, virtual fitness programs, and primary/virtual care services.
• Flexible time off: Unlimited PTO with a two-week minimum, paid company holidays, and your birthday off.
• Company recharge: End-of-year company closure from December 24 through January 1.
• Family support: Paid parental leave.
• Financial benefits: Retirement savings plan with a company contribution where applicable.
• Annual bonus: Bonus opportunity based on tenure, increasing over time.