About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Growth Marketing - Performance based in the United States.
Responsibilities
- Own performance across core growth channels, including SEM, paid social, and SEO/AEO.
- Lead the expansion into new high-ROI channels such as programmatic, OTT, out-of-home, and streaming audio.
- Partner with analytics and attribution teams to develop measurement frameworks.
- Develop the paid acquisition strategy for personal loans.
- Transform team workflows into an AI-first marketing operation.
- Lead and develop a team of Growth Marketing Managers.
- Use advanced measurement approaches such as incrementality testing, geo holdouts, marketing mix modeling, and multi-touch attribution.
- Partner with product, data science, advanced analytics, compliance, and other stakeholders.
- Navigate regulatory requirements.
Requirements
- Significant experience in performance marketing, growth marketing, paid acquisition, or a closely related discipline.
- Experience leading teams while remaining comfortable with hands-on campaign execution.
- Strong expertise across performance channels such as SEM, paid social, SEO/AEO.
- Strong analytical and data-driven decision-making skills.
- Strong SQL skills.
- Experience developing measurement frameworks and applying advanced methodologies.
- Proven ability to build strategies and operating models from the ground up.
- Excellent cross-functional leadership skills.
- Experience working in a fast-moving, ambiguous, high-growth environment.
- Strong interest in AI.
- Experience in fintech, lending, or another regulated B2C environment is strongly preferred.
Conditions
- Base salary range of $186,000–$232,000 USD.
- Annual performance-based bonus eligibility.
- Equity opportunities.
- Health, dental, and vision coverage, plus savings plans.
- Mac computer and work-from-home stipend.
- Monthly internet and phone reimbursement.
- Employee Stock Purchase Plan.
- Restricted Stock Units (RSUs).
- 401(k) retirement plan with company matching.
- Robust tuition reimbursement program.
- $1,000 travel perk for each work anniversary.
- Competitive annual paid time off.
- Competitive parental leave.
- Remote work opportunity within the United States.