About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager based in the United States.
This is a 14-month contract role with potential to transition into a permanent position, joining a lean, high-output marketing team in a fast-growing B2B SaaS environment.
Responsibilities
- Develop clear, differentiated positioning and messaging for the platform, product features, and target customer segments, adapting messaging as market and product needs evolve.
- Translate complex product capabilities, customer insights, and technical concepts into compelling, buyer-focused narratives for financial institutions and wealth management organizations.
- Support product and feature launches from planning through execution, coordinating inputs from Product, Sales, Leadership, and Digital teams to ensure timely delivery.
- Create high-quality sales enablement materials, including one-pagers, case studies, battlecards, sales decks, and executive presentations.
- Write and manage content across blogs, website pages, case studies, onboarding materials, webinars, videos, social media, and other marketing channels.
- Partner with the digital team to execute content and campaign strategies, including drafting and publishing social content around launches, company news, and milestones.
- Develop customer stories and market-facing content that demonstrate product value and strengthen demand generation efforts.
- Monitor the wealth management and financial services landscape, identifying customer needs, market trends, competitive developments, and insights that can inform marketing and product strategy.
- Draft press releases and support media outreach, including coordinating with reporters and identifying relevant opportunities for external visibility.
- Coordinate multiple cross-functional projects simultaneously, ensuring stakeholders remain aligned and deliverables stay on schedule.
- Use AI-powered tools such as Claude and similar platforms to accelerate research and content production while applying strong editorial judgment to review, refine, and improve outputs.
- Take ownership of marketing initiatives in a fast-paced environment, contributing to broader go-to-market priorities and helping strengthen the organization's marketing capabilities.
Requirements
- 5+ years of marketing experience spanning content, product marketing, and go-to-market execution, ideally in a generalist marketing capacity rather than a narrowly specialized role.
- Proven experience supporting product launches and executing go-to-market initiatives in collaboration with Product, Sales, Customer Success, and Leadership teams.
- Strong ability to synthesize market and customer insights into clear, differentiated positioning and messaging.
- Exceptional written communication skills, with the ability to produce persuasive and audience-appropriate content across sales enablement, web, social media, and communications channels.
- Comfortable using AI tools to accelerate marketing workflows, with the critical thinking and editorial judgment needed to validate, edit, and improve AI-generated content.
- Strong project management and organizational skills, with the ability to coordinate multiple stakeholders and keep several initiatives progressing toward deadlines.
- Experience working cross-functionally in a collaborative, high-growth environment.
- Ability to quickly understand technical or complex products and communicate their value effectively to non-technical audiences.
- Demonstrated ownership, initiative, adaptability, and comfort working with limited oversight in a small, high-output team.
- Prior experience in a B2B SaaS organization is strongly preferred.
- Experience in wealth management, financial services, or fintech is an advantage.
- Experience with press releases, media outreach, social media calendars, or content publishing is a plus.
- Familiarity with Figma, Canva, or similar design and content tools is beneficial.
- Experience with website maintenance or content management systems is a plus.
- Applicants must be legally authorized to work unrestricted for an employer in the United States or Canada without sponsorship.
Conditions
- 14-month full-time contract with potential to transition into a permanent position.
- Competitive compensation aligned with experience and responsibilities.
- Flexible and hybrid working environment with the ability to work remotely.
- Four weeks of vacation, plus a company-wide shutdown between Christmas and New Year.
- Comprehensive group health, dental, and vision coverage from the start of employment.
- Employee Stock Option Purchase Plan, providing an opportunity to participate in long-term company growth.
- High-visibility role with close collaboration with the executive team and meaningful influence over positioning and go-to-market initiatives.
- Broad professional development opportunities across product marketing, content, communications, and B2B SaaS.
- Collaborative, fast-paced culture