FP&A Manager

n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we’re changing the way people bring systems together and scale ideas for impact.

Since our founding in 2019, we’ve grown into a diverse team of over 260 - working across Europe and the US, connected by a shared builder spirit and with our centre of gravity in Berlin. Along the way, we’ve:

• Cultivated a community of more than 650,000 active developers and builders
• Earned 190K+ GitHub stars, making us one of the world’s Top 40 most popular projects
• Backed by top investors, from Sequoia’s first German seed to our SAP's recent strategic investment - bringing us to a $5.2bn valuation

• Own the forward-looking financial plan for the top and mid funnel of n8n’s commercial engine, helping Marketing leadership make sharper investment decisions across both our PLG and SLG motions.
• Drive n8n’s annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.
• Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.
• Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.
• Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.
• Translate funnel and channel levers into the demand assumptions behind n8n’s integrated top-line model and quantify the financial impact and trade-offs of changing them.
• Assess CAC and payback, conversion, pipeline contribution, and expected versus realized ROI using attribution, incrementality testing, and other causal methods where appropriate.
• Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.
• Build and defend investment cases for brand, community, content, events, and other spend that does not attribute cleanly to closed revenue.
• Use internal evidence, external benchmarks, and post-investment learnings to drive in-year reallocations toward the highest-impact opportunities.
• Partner with Marketing Ops, RevOps, Data, and Controlling to keep the financial view aligned with n8n’s attribution, measurement, and reporting frameworks.
• Own the financial metric definitions behind Marketing reporting and ensure teams are operating from a consistent view of performance.
• Turn financial reporting and variance analysis into tangible insights and recommendations for Marketing leadership, executives, and board-level audiences when needed.

Must-haves:

• 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment.
• Led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end.
• Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus a strong working understanding of the other.
• Fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.
• Built and defended investment cases for brand, community, content, or similar spend that will never attribute cleanly to a closed deal.
• Comfortable owning a budget weighted toward program spend, including commitments, phasing, agency costs, vendor economics, and reallocations.
• Build sophisticated, integrated financial models that remain robust as assumptions, scenarios, and operating inputs change.
• Translate complex analysis into clear recommendations and are comfortable presenting to Marketing leadership, executives, and board audiences when needed.
• Naturally use AI and automation platforms such as n8n to improve the quality, speed, and repeatability of your planning, reporting, and analysis.

Nice-to-haves:

• Deep experience across both product-led and sales-led demand motions rather than primarily one.
• Worked at a community-led, open-source, or developer-focused product company.
• Exposure to incrementality testing, holdout design, or marketing mix modeling.
• Experience with Marketing & RevOps tooling.