Principal Program Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Principal Program Manager, Go-To-Market based in the Canada.

• Lead a concurrent portfolio of high-priority go-to-market initiatives, establishing clear owners, timelines, dependencies, risks, tradeoffs, and decision points.
• Own the planning and orchestration of major and minor product launches, including launches connected to company events, weekly announcements, customer adoption initiatives, and pipeline-generating activities.
• Build and continuously improve scalable launch frameworks and program management practices that enable more than 15 launches annually to run with greater consistency and efficiency.
• Coordinate dependencies across Product Management, Product Design, Product & Technical Marketing, Growth Marketing, Communications, Social, Field Enablement, Sales, and other go-to-market functions.
• Provide executives and senior stakeholders with concise context, risks, options, recommendations, and clear decisions rather than activity-focused status reporting.
• Design decision stages and working processes that surface blockers and tradeoffs early, enabling teams to move quickly without sacrificing quality.
• Translate recurring manual coordination into AI-powered workflows and automations that improve efficiency, consistency, and scalability.
• Partner with the marketing AI transformation function when workflows require broader adoption, governance, skills development, or department-level implementation.
• Establish quality controls throughout program execution and confirm that market-facing assets, messaging, and launch components land as intended.
• Develop reusable playbooks, processes, and operating models so each launch cycle becomes more efficient and effective than the previous one.
• Monitor outcomes with relevant data, including pipeline, adoption, consumption, brand impact, and community engagement, and incorporate learnings into future programs.
• Lead retrospectives, identify systemic improvements, and remove unnecessary processes when they no longer create value.
• Escalate decisions early with a clear recommendation or specific request when issues require senior leadership input.

• Significant experience in go-to-market program management within the high-tech industry, particularly across complex, multi-stakeholder and cross-functional initiatives.
• Demonstrated experience building, scaling, or transforming program operating models within large, distributed organizations, with measurable business results.
• Proven hands-on experience with AI agents, automation, and AI-enabled workflows that have been deployed and used in real production environments.
• A track record of identifying manual processes and converting them into practical AI workflows while helping teams adopt new ways of working.
• Strong understanding of product releases and their implications for marketing, communications, enablement, sales, and broader go-to-market organizations.
• Ability to establish effective launch and program frameworks without introducing unnecessary meetings, bureaucracy, or administrative overhead.
• Strong strategic judgment and a bias toward action, with the ability to frame risks, evaluate options, and drive decisions across competing priorities.
• Demonstrated ability to manage multiple high-stakes workstreams simultaneously while maintaining quality, momentum, and stakeholder trust.
• Exceptional written and verbal communication skills, including the ability to communicate effectively with executive audiences and drive alignment across senior stakeholders.
• Proven ability to influence without direct authority and build alignment among teams with competing priorities and dependencies.
• Strong understanding of project and program management tools, including the ability to leverage AI automation within those environments.
• Self-directed, adaptable, and comfortable operating in ambiguous, rapidly changing environments.
• Ability to measure success through meaningful business outcomes such as pipeline, adoption, consumption, brand impact, or customer engagement rather than activity metrics.
• Willingness and ability to travel when required and in accordance with applicable travel policies.

• United States base salary range of $203,200–$345,600 USD, with final compensation determined by factors such as experience, skills, education, abilities, internal equity, market data, and geographic location.
• Base salary is complemented by a broader total rewards package; the stated range does not include bonuses, equity, or benefits.
• Comprehensive benefits supporting health, financial security, and overall well-being.
• Flexible paid ti