About the company
Our partner is a proven DTC e-commerce business in the health and wellness space.
Responsibilities
- Plan, launch, manage, and optimize Meta Ads campaigns, ensuring performance meets ROAS, CAC, and profitability targets.
- Develop structured testing frameworks for audiences, creative concepts, messaging, and landing pages, scaling successful initiatives while maintaining healthy unit economics.
- Monitor ad accounts and campaign performance daily, identifying opportunities and making data-driven optimization decisions.
- Partner with creative teams by providing clear performance feedback and strategic direction based on campaign results.
- Own and analyze core growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin.
- Build and maintain performance dashboards, conduct cohort analysis and customer lifetime value modeling, and communicate key insights to stakeholders.
- Prepare weekly performance reports with clear, actionable recommendations for improving growth and profitability.
- Lead conversion rate optimization through structured A/B testing across landing pages, product pages, checkout flows, and other customer touchpoints.
- Analyze user behavior using tools such as Google Analytics, heatmaps, and e-commerce analytics platforms to identify and resolve conversion barriers.
- Optimize email flows and post-purchase journeys to improve retention and increase customer lifetime value.
- Develop quarterly growth roadmaps aligned with revenue and profitability objectives.
- Research and test additional acquisition channels, including TikTok, YouTube, and emerging platforms, while monitoring competitors and market trends.
- Proactively identify inconsistencies, anticipate potential issues, and implement solutions before they affect performance.
Requirements
- 2–3+ years of proven experience in growth marketing, performance marketing, or direct response marketing for DTC e-commerce brands.
- Strong track record of profitably managing and scaling Meta Ads campaigns.
- Deep understanding of direct-response metrics and unit economics, including CAC, LTV, ROAS, MER, CPA, and contribution margin.
- Hands-on experience analyzing ad accounts and translating campaign performance into optimization actions.
- Proven ability to design structured experiments, interpret results, and continuously iterate based on data.
- Strong analytical capabilities with advanced Excel or Google Sheets and data visualization skills.
- Experience with conversion tracking and attribution.
- Familiarity with Shopify and e-commerce analytics.
- Expert-level proficiency with Meta Ads and the ability to quickly learn new platforms and technologies.
- Strong communication skills, with the ability to translate complex performance data into clear and actionable recommendations.
- Highly detail-oriented, proactive, commercially minded, and comfortable working independently.
- A strong ownership mindset and ability to prioritize decisions based on measurable results rather than assumptions.
- Experience with supplements, skincare, subscriptions, health, or wellness is a plus.
- Knowledge of Klaviyo, email marketing, retention strategies, TikTok Ads, or Google Ads is advantageous.
Conditions
- Fully remote contractor position with flexibility while maintaining UK working-hour availability.
- Applications welcomed from candidates globally.
- Minimum 4-hour daily overlap with UK working hours required.
- Competitive contractor rate based on experience.
- Paid time off, including UK bank holidays.
- Significant ownership over growth strategy, acquisition performance, and commercial outcomes.
- Opportunity to work with a proven DTC e-commerce business in the health and wellness space.
- Fast-paced environment with substantial autonomy and opportunities to make a measurable business impact.
- Opportunity to contribute to products designed to support customers' wellbeing.