The opportunity
As the Technical Content Marketing Specialist at MZLA, you'll help tell the story of Thunderbird's growing ecosystem of desktop, mobile, and web-based communication products. Working closely with the Marketing Manager and cross-functional partners across Product, Engineering, Design, and Community teams, you'll create and execute marketing programs that drive product awareness, user engagement, adoption, and retention.
What you’ll do
- Execute day-to-day social media activities, including content scheduling, publishing, monitoring, engagement, and reporting.
- Draft and publish blog posts, product announcements, release communications, marketing emails, newsletters, user education content, and other digital content that helps users understand and adopt Thunderbird products and services.
- Support product launches, feature announcements, adoption campaigns, and promotional activities across multiple digital channels.
- Monitor social media engagement, coordinating with internal teams when additional context or support is needed.
- Maintain editorial and campaign calendars to ensure timely delivery of marketing activities.
- Track and report on performance metrics, identifying trends and optimization opportunities.
- Support email marketing and automation activities, including list management, campaign setup, and workflow maintenance.
- Assist with customer surveys and feedback collection to inform marketing and product insights.
- Coordinate with internal teams and external vendors to support campaign execution and content development.
- Ensure marketing materials align with brand standards and messaging guidelines.
- Support ad hoc marketing and communications projects as needed.
What you bring
- 3+ years of experience in marketing, communications, digital content, or a related role.
- Experience marketing software, SaaS, technology products, developer tools, consumer applications, or other digital products to a global audience.
- Demonstrated experience executing social media, email, and digital marketing activities across multiple channels.
- Strong writing, copyediting, and proofreading skills with the ability to adapt messaging for different audiences and platforms.
- Experience with social media management tools, email marketing platforms, content management systems, and digital marketing technologies.
- Strong organizational skills and attention to detail, with the ability to manage multiple priorities and deadlines.
- Ability to collaborate effectively across cross-functional teams in a distributed, asynchronous environment.
- Proactive mindset with the ability to take ownership of work and follow projects through to completion.
- Familiarity with marketing analytics and reporting tools.
- Excellent verbal and written communication skills.
- Ability to learn and responsibly use emerging technologies, including AI-enabled tools, to improve workflows.
- Ability to support a global organization with understanding of different cultural dynamics and practices.