About the company
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025.
Responsibilities
- Develop compelling positioning and messaging for products across experiment tracking, model evaluation, agent observability improvement and, and MLOps workflows.
- Create narratives, demos, and product storytelling that clearly communicate CoreWeave's differentiation and value to AI researchers, engineers, platform teams, and technical decision-makers.
- Support product launches with persona-driven messaging grounded in customer insights, market research, and product adoption data.
- Partner with Demand Generation and Content Marketing to develop campaign briefs and messaging frameworks that scale across the customer journey.
- Partner with Customer Success and Sales teams to uncover customer stories, use cases, and measurable outcomes.
- Develop customer case studies, testimonials, and reference materials that demonstrate the business and technical impact of our products.
- Collaborate with Content Marketing and Demand Generation teams to amplify customer successes through blogs, webinars, events, and other thought leadership channels.
- Gather and synthesize customer feedback, competitive intelligence, and market trends to inform messaging, positioning, and product strategy.
- Help establish repeatable processes for capturing customer insights and sharing them across the organization.
- Equip Sales, Solutions Architects, and Customer Success teams with messaging frameworks, battlecards, competitive intelligence, presentations, and technical enablement content.
- Develop product-focused content that clearly articulates the value of our platform for building, evaluating, and operating AI systems.
- Support product launches and adoption initiatives in partnership with Product, Engineering, Developer Relations, and Sales teams.
- Collaborate with strategic technology and ecosystem partners to strengthen CoreWeave's market presence and developer adoption.
- Be the hands-on product expert by building and running AI workflows with the tools, creating compelling demos, and leveraging firsthand product experience to shape messaging, enablement, and customer engagements.
- Measure the effectiveness of product positioning, messaging, and launch activities through adoption, engagement, and pipeline metrics.
- Track the impact of sales enablement assets and go-to-market programs on pipeline generation, deal velocity, and win rates.
- Analyze product adoption and customer retention trends to identify opportunities for improved messaging and growth.
- Monitor competitive dynamics and help improve performance in strategic opportunities.
- Report on product marketing's contribution to awareness, adoption, customer expansion, and revenue growth.
Requirements
- 5+ years of experience in Product Marketing, Technical Marketing, Product Management, Developer Marketing, or a related field.