Position listed on behalf of a partner company managing all applications and next steps.
Role at the intersection of content, analytics, ecommerce, and innovation.
Responsibilities
Develop and execute enterprise digital content strategy across brand websites, retailer platforms, digital shelf environments, and AI-powered search experiences.
Lead SEO, AEO, and AI Visibility strategy and execution, including platform management, optimization roadmaps, agency direction, and performance reporting.
Manage relationships with external agencies and technology partners.
Establish and maintain digital content standards covering product descriptions, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata.
Oversee creation and optimization of new product content and retailer-specific assets.
Manage website content workflows and optimization priorities.
Develop and maintain project plans and timelines for content launches.
Define digital content and AI Visibility KPIs, analyze performance using Profound and Profitero, and present recommendations.
Lead digital shelf optimization initiatives.
Monitor emerging trends in digital content, retail platforms, SEO, AEO, and AI-powered search.
Provide strategic direction to the DAM/PIM Specialist.
Lead ratings and reviews strategy across brands.
Requirements
Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Ecommerce, or related field, or equivalent experience.
Seven to ten years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf optimization, or related discipline.