Product Marketing Manager

About the company

• Figma is a design platform that helps teams brainstorm, prototype, translate designs into code, and iterate with AI.
• Figma Weave is building the next chapter of AI-native craft and creativity.

Responsibilities

• Build enterprise GTM strategy for feature, model, and product launches
• Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
• Lead the sales enablement motion
• Own enterprise onboarding and adoption, from first use through expansion
• Develop customer proof: case studies, success stories, and industry examples
• Own enterprise-facing web pages and funnel
• Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to enterprise

Requirements

• 6+ years in product marketing, with strong B2B/enterprise experience
• A track record building enterprise GTM from positioning through launch and enablement
• Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
• Experience working cross-functionally across product, growth, and sales
• Comfort using AI tools to work efficiently
• Strong storytelling and writing skills
• Comfort with speed and ambiguity

Nice to have

• Experience in creative tech or design platforms
• Experience with partner-led or channel-led enterprise growth