Director of External Communications

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.

We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started.

• Company Narrative & Market Position: Define and evolve Preply’s global narrative, including AI & product positioning, marketplace dynamics, social impact and mission. Own how Preply shows up across all external touchpoints. Establish Preply as a category-defining voice in AI-powered learning.
• Narrative Engine & Content System: Build a scalable storytelling system connecting inputs (product, research, data, insights) to outputs (PR, SEO, content, executive communications). Ensure consistency across all formats: media, reports, op-eds, events, owned content. Move from campaigns → repeatable narrative infrastructure.
• Employer Brand & Talent Narrative: Define and scale a global employer narrative. Build targeted storytelling for key audiences: AI, Engineering, Design, Tutors. Partner with Talent to directly impact hiring outcomes.
• Executive Positioning & Thought Leadership: Shape leadership voice and positioning in the market. Develop strong POVs on AI in education, marketplace dynamics, future of learning. Drive visibility across Tier 1 media, conferences, long-form content.
• Cross-Functional Narrative Orchestration: Align senior stakeholders across Brand, Product, Talent, and Marketing. Create frameworks enabling teams to contribute to a unified narrative. Drive execution without direct authority.
• Strategy -> Execution (Critical): Own both direction and delivery. Personally contribute to writing and storytelling, key launches and initiatives, high-impact narrative moments. This is a hands-on leadership role. We are looking for builders, not coordinators.
• Reputation & Crisis Leadership: Define communication strategies for high-stakes situations. Prepare leadership for complex media environments. Anticipate and manage reputational risks.

• 12+ years in communications, content, or narrative strategy in high-growth tech environments.
• Proven experience owning company-level narrative or market positioning.
• Strong track record connecting storytelling → business impact.
• Experience working closely with senior stakeholders and executives.
• Ability to operate as both strategic leader and hands-on executor.
• Native fluency in English required (Spanish is a strong plus).

Critical Differentiators:

• Deep understanding of AI / LLM landscape and its narrative implications.
• Ability to shape market perception, not just run campaigns.
• Experience building scalable systems, not one-off initiatives.
• Strong editorial instinct combined with data-driven thinking.
• High ownership mindset — comfortable operating in ambiguity.

• An open, collaborative, dynamic and diverse culture;
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
• A competitive financial package with equity, leave allowance and health insurance;
• Access to free mental health support platforms;
• The opportunity to shape the lives of learners and tutors through language learning and teaching in 175 countries (and counting!).