Growth Marketing Lead

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. The Growth team helps people discover, adopt, and become successful on Claude.

• Own our global performance marketing channel strategy across all channels, including forecasting, planning, audience targeting, and budget pacing
• Execute growth campaigns end-to-end across acquisition, activation, and retention, from hypothesis through launch and scale
• Build campaigns and programs for consumers, developers, and businesses
• Own self-serve and product-led B2B demand generation for Team, Enterprise and the API
• Partner closely with Data Science on incrementality, holdouts, attribution, lifetime value and payback
• Drive experimentation and incrementality measurement, translating results into scalable playbooks
• Work with Growth Product and Growth Engineering on top-of-funnel experiments, tracking and the marketing stack
• Work with Brand, Content and Product Marketing to get high-quality creative out much faster
• Turn complex analysis into clear recommendations for senior leadership, shape the long-term roadmap, and lead and grow the growth marketing team

• 10+ years in growth or performance marketing at high-growth technology companies with a self-serve or product-led motion
• Have led a growth marketing function, owning the team, budget, and KPIs across multiple channels
• Have driven self-serve and product-led B2B demand generation as well as consumer growth
• Rigorous about experimentation and incrementality, can pull and check your own numbers
• Reason from first principles, push through blockers and ship
• Communicate clearly in writing and can explain marketing performance to non-marketers and executives
• Technical background or ability to work effectively with engineering teams
• Already use AI to work faster and better

• Annual Salary: $320,000 - $400,000 USD
• Location-based hybrid policy: expect all staff to be in one of our offices at least 25% of the time
• Visa sponsorship available