Partner company is looking for a Fashion Paid Media Senior Performance Analyst based in Brazil.
Collaborative, AI-enabled environment.
Responsibilities
Lead paid advertising strategy, campaign execution, and performance optimization for key enterprise accounts.
Demonstrate advanced expertise across at least two major advertising platforms, such as Google Ads, Microsoft Advertising, Meta, TikTok, LinkedIn, Pinterest, YouTube, or Snapchat.
Manage and optimize search engine marketing campaigns, including keyword research, bid optimization, ad copy development, and ongoing performance improvements.
Oversee campaign quality assurance, budget pacing, and account management processes.
Apply advanced measurement techniques, including attribution, incrementality analysis, and cross-channel performance evaluation.
Develop proactive strategic recommendations and identify emerging opportunities and performance risks.
Maintain testing roadmaps, coordinate experimentation initiatives, and manage follow-up actions.
Serve as a senior escalation point for complex accounts.
Audit and support strategy across approximately 8–10 existing accounts each quarter.
Mentor and develop team members through coaching, training sessions, platform guidance, and sharing industry best practices.
Identify capability gaps within the paid media team and collaborate with leadership to develop training initiatives.
Contribute strategic expertise to new business pitches, account audits, and broader departmental initiatives.
Leverage AI-powered tools to improve workflows, accelerate analysis, strengthen insights, and model effective technology adoption.
Requirements
5–6 years of digital marketing experience, including at least four years working in a digital marketing agency.
At least three years of hands-on search engine marketing experience, with a proven record of managing and optimizing large, enterprise-level accounts.
Strong experience in keyword research, bid optimization, campaign development, ad copy creation, and ongoing SEM performance management.
Significant campaign management experience in at least three additional campaign types, such as Performance Max, Standard Shopping, YouTube Ads, display advertising, local campaigns, or Microsoft Advertising.
At least three years of hands-on experience managing direct-response campaigns on Meta Ads.
Experience with additional paid media platforms, such as TikTok Ads, LinkedIn Ads, Pinterest Ads, Snapchat, or YouTube, is an advantage.
Experience with lead generation and B2B marketing is desirable.
Strong understanding of paid advertising strategy, marketing funnels, conversion optimization, and the role of individual channels within a broader media mix.
Advanced analytical skills.
Proficiency in Google Analytics and Google and Microsoft productivity tools.
Strong client-facing communication and presentation skills.
Excellent organizational and project management skills.
Demonstrated leadership, mentoring, and coaching abilities.
Advanced written and spoken English proficiency is essential.