About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketer (Media Buying + Creative Strategy) | Paid Social for E-comm & Personal Brands based in United States.
Responsibilities
- Research audience behaviors, customer pain points, objections, motivations, and desired outcomes through sources such as reviews, social communities, competitor advertising, and market research.
- Develop detailed audience personas and identify messaging angles that resonate with target customers.
- Create compelling ad concepts, hooks, scripts, and copy designed to increase engagement and conversions.
- Guide creative production by providing direction on visuals, storytelling, and brand consistency.
- Build, launch, and manage paid social campaigns, including audience targeting, budget allocation, testing strategies, and optimization.
- Monitor and analyze core advertising metrics including CPM, CTR, conversion rates, CPA, and CPL to understand campaign performance.
- Identify winning creative strategies and use performance insights to continuously improve campaign results.
- Translate marketing data into clear recommendations and growth opportunities for clients.
- Lead client meetings, communicate strategy and results, and maintain strong ongoing relationships.
- Maintain organized documentation, campaign updates, and strategic recommendations.
Requirements
- Strong copywriting skills with the ability to create messaging that connects directly with target audiences.
- Experience managing or supporting paid social advertising campaigns, particularly on Meta platforms.
- Solid understanding of digital advertising metrics including CPM, CTR, CVR, CPA, and CPL.
- Ability to analyze campaign performance, identify trends, and make optimization decisions based on data.
- Strong interest in creative strategy, consumer psychology, and understanding why certain ads perform.
- Experience researching audiences through customer reviews, social listening, competitor analysis, or similar methods.
- Ability to independently manage projects, communicate priorities, and proactively solve challenges.
- Confidence leading client conversations, presenting strategies, and explaining performance insights clearly.
- Entrepreneurial mindset with the ability to work effectively in a remote, fast-growing environment.
Conditions
- Competitive base compensation with performance-based incentives.
- Remote-first work environment with flexible scheduling.
- Opportunity to work from anywhere within US time zones including PST, CST, or EST.
- Direct ownership of paid growth strategies for high-potential e-commerce and personal brands.
- Exposure to premium brands and campaigns with significant audience reach.
- Opportunity to work closely with experienced marketing professionals in a rapidly growing team.
- High level of autonomy and the ability to make a direct impact on client growth.
- Entrepreneurial culture focused on initiative, experimentation, and professional development.