About the company
Scopely is looking for a Product Marketing Manager to join the Star Trek™ Fleet Command team, helping shape how one of mobile gaming's deepest, most enduring, and most community-driven live-service experiences is understood, experienced, and adopted by millions of players worldwide.
Responsibilities
- Own the player-facing narrative for Star Trek Fleet Command, translating product strategy into clear, compelling experiences
- Champion the player perspective throughout the product development lifecycle
- Establish messaging frameworks that create consistency across every player-facing touchpoint
- Partner with Product, Design, Economy, Live Operations, Analytics, and Creative teams
- Translate complex gameplay systems, progression mechanics, monetization initiatives, and roadmap priorities into player-facing narratives
- Own integrated go-to-market strategies for major game features, seasonal arcs, technical improvements, and franchise partnerships
- Build launch plans that align messaging, timing, audiences, business objectives, and player education
- Define player segmentation and messaging strategies
- Coordinate launch readiness across all player-facing functions
- Create creative briefs, messaging frameworks, presentations, launch documentation, and marketing guidance
- Review and approve marketing assets
- Manage approvals and asset delivery with Paramount and other external partners
- Monitor feature adoption, player engagement, sentiment, campaign performance, and commercial outcomes
- Lead and evolve the Product Marketing discipline
- Manage the Campaign Manager, providing coaching, prioritization, and strategic direction
Requirements
- Equal parts strategic thinking and hands-on execution
- Experience in product marketing for live-service games
- Ability to simplify complexity
- Thrives in cross-functional environments
- Experience with go-to-market strategy and messaging frameworks
- Experience managing cross-functional teams
- Experience with player segmentation and lifecycle marketing
- Experience with analytics and performance measurement