About the company
LaunchDarkly helps developers innovate faster while protecting them with a safety valve to instantly rewind when things go wrong.
Responsibilities
- Audit, track, and categorize 1st-party, 3rd-party, and product/marketing signals.
- Partner cross-functionally with Data Engineering and RevOps to clean, enrich, and source high-intent signal data.
- Feed signal combinations into predictive models to refine lead routing and account prioritization.
- Define the right "next best action" for accounts and individual users.
- Map and trigger appropriate activation responses.
- Act as the primary business lead to implement, refine, and maintain activation workflows.
- Help define and iterate on sales-facing tools.
- Maintain structured feedback loops with Product Advocates, SDRs, and sales reps.
- Analyze and optimize conversion rates across the end-to-end flow.
- Independently design and run growth experiments.
- Manage technical configuration, tracking setups, and maintenance for core data and analytics platforms.
Requirements
- Minimum of 8–10 years of related experience in growth marketing, marketing analytics, revenue operations, or PLG strategy.
- Bachelor’s degree in Business, Marketing, Data Analytics, Computer Science, or related field.
- Deep understanding of B2B SaaS growth tactics, PLG motions, marketing technology stacks, and revenue analytics.
- Hands-on proficiency with web analytics (GA360/GA4), product analytics (e.g., Amplitude, Mixpanel), CDPs, SQL, and CRM/automation platforms.
Conditions
- Remote - US.
- Target pay ranges based on Geographic Zones for Level 4: Zone 1: $136,500 - $187,660; Zone 2: $122,800 - $168,850; Zone 3: $116,000 - $159,500.
- Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits.