About the company
This position is listed on behalf of a partner company focused on connected healthcare and consumer digital experiences.
Responsibilities
- Lead global product marketing strategies for consumer-facing digital products, features, and services throughout their lifecycle
- Conduct market research and competitive analysis to identify consumer needs, emerging trends, and market opportunities
- Develop product positioning, messaging, value propositions, and go-to-market strategies
- Create and maintain go-to-market playbooks supporting launches, adoption, engagement, and retention
- Partner with product, marketing, revenue, sales, and customer support teams
- Develop pricing, placement, and promotional strategies
- Monitor product performance, customer engagement, and market signals
- Translate customer feedback and market insights into actionable recommendations
- Manage complex initiatives involving multiple teams and timelines
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field
- Significant product marketing experience, preferably in consumer technology, healthcare, or digital health
- Demonstrated experience bringing digital products to market
- Strong market research, analytical, strategic planning, and business acumen skills
- Excellent communication, storytelling, presentation, and stakeholder-management capabilities
- Strong project management skills
- MBA or advanced business qualification is an asset
Conditions
- Fully remote position for candidates based in Canada
- Competitive compensation ($144,000–$180,000 USD reference range)
- Comprehensive medical, vision, dental, and life insurance options
- AD&D coverage, short- and long-term disability insurance
- HSA and FSA, commuter benefits
- 401(k) retirement plan and ESPP
- Employee Assistance Program, tuition assistance
- Flexible Time Off, 11 paid holidays, 3 floating holidays
- Paid family leave