Lilli is a remote company with flexible working hours.
No office; the company provides everything needed to set up at home.
Regular get-togethers to collaborate, review and plan progress, and celebrate teammates and successes.
A team dedicated to ensuring a solid, supportive and inclusive working culture.
Responsibilities
Own the Family product area within Lilli's wider product strategy, and work with the Head of Product to define how it connects with the public sector offering.
Build a deep understanding of families and carers — their needs, behaviours, motivations, and the reasons they disengage.
Own the customer journey end-to-end: from proposition and onboarding through to regular use, engagement and retention.
Identify and prioritise the problems worth solving, using interviews, observation, product analytics, support feedback and experimentation.
Turn ambiguous customer problems into clear product hypotheses, requirements and measurable outcomes.
Shape solutions in close partnership with Engineering, Data Science and Design, from discovery through delivery.
Make clear prioritisation and scope trade-offs within the product area.
Define success metrics and use data to understand whether what has been built is working.
Run experiments to improve activation, engagement, retention and overall customer experience.
Partner with Commercial, Marketing, Customer Success and Operations to make sure the whole proposition works.
Bring customer evidence and product learnings back to the Head of Product and wider business, and challenge assumptions when the evidence points elsewhere.
Requirements
Experience owning and growing consumer products, understanding proposition, onboarding, activation, engagement and retention.
Comfortable using product analytics and customer research to make decisions.
Ability to turn ambiguous customer problems into clear priorities and clear products.
Experience working closely with engineers, designers and data teams throughout the product lifecycle.
Comfortable experimenting, learning fast, and changing direction when something isn't working.
Strong product judgement, able to tell the difference between what customers ask for and the problem they actually need solved.
Care about simple, high-quality customer experiences.
Communicate clearly, and can challenge colleagues and stakeholders constructively.
Measure success by customer and business outcomes — not features shipped.
Experience with design, AI or data-driven products, connected devices, healthcare, or other products where trust is essential — valuable, but not required.
Conditions
Remote company with flexible working hours.
Everything provided to set up at home.
Regular get-togethers to collaborate, review and plan progress.
Team dedicated to a supportive and inclusive working culture.