About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a SEO Director based in India.
Responsibilities
- Own the continuous development and improvement of the SEO service offering.
- Define and oversee SEO strategies covering keyword research, content optimization, link building, outreach, local SEO, and other initiatives.
- Monitor search engine developments, algorithm changes, emerging technologies, and industry trends.
- Own SEO performance reporting and communicate departmental results to client success teams and leadership.
- Recruit, onboard, train, coach, and mentor SEO Specialists and Senior SEO Specialists.
- Establish regular training programs covering SOPs, documentation, process changes, and quality expectations.
- Serve as the final escalation point for complex or high-priority SEO issues.
- Manage team capacity, workload distribution, and resource planning.
- Establish and oversee standards for Google Business Profile management.
- Standardize keyword research, SEO audits, competitive reviews, reporting, and analysis processes.
- Drive timely delivery of SEO performance reports and analyses within agreed SLA requirements.
- Approve new templates, tools, workflows, and process improvements.
- Maintain accurate and up-to-date SOPs, training materials, process documentation.
- Evaluate SEO tools, platforms, and resources.
- Monitor SEO performance through weekly metrics, audits, quality-control frameworks, and data reviews.
- Ensure the accuracy and reliability of SEO data, keyword rankings, analysis, and client reporting.
- Track SLA compliance across reporting, onboarding, and other client deliverables.
- Partner with Client Success Managers and Project Managers.
- Collaborate with Product, Technology, Analytics, Sales, Creative, and other teams.
Requirements
- 5+ years of professional SEO experience, including demonstrated team leadership or management experience.
- Deep understanding of search engine algorithms, ranking factors, technical SEO principles, and organic search strategy.
- Strong proficiency with SEO and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Local Viking.
- Practical experience with keyword research, data-mining, competitive analysis, SEO audits, and performance evaluation.
- Ability to conduct and review competitive audits and WIT Test Reviews.
- Comfortable analyzing and interpreting large volumes of data.
- Proficiency with WordPress, SEO plugins, and basic HTML.
- Advanced analytical capabilities with Google Analytics and related measurement platforms.
- Practical familiarity with Web 20 Ranker and link-building strategies.
- Demonstrated experience training, mentoring, and developing SEO specialists.
- Strong process orientation with experience creating SOPs, documentation, scalable workflows, and quality-control frameworks.
- Excellent organizational, time-management, prioritization, and problem-solving skills.
- Strong written and verbal communication skills.
- Strong cross-functional collaboration skills.
- Adaptable and proactive mindset.
- Experience in automotive or roofing industry marketing is preferred.