Brand & Motion Designer

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

• Design and execute visual and motion work across product launches, product education, brand campaigns, events, and digital channels.
• Design and evolve brand systems, including motion guidelines, templates, and guardrails, that help the broader organization produce on-brand work consistently.
• Integrate motion into the brand design process, establishing principles and patterns for animation that extend our visual identity into dynamic and digital formats.
• Direct and evaluate AI-generated creative work, setting the standard for what's on-brand, what needs to be pushed further, and what shouldn't ship.
• Use AI tools to compress the distance between concept and execution, exploring more territory, iterating faster, and raising the quality bar on every deliverable.
• Partner closely with other creatives and cross-functional partners across marketing, product, and growth from early concept through final delivery.
• Build repeatable templates and workflows that enable faster turnaround without sacrificing quality.
• Maintain brand integrity across a wide range of deliverables — including work where AI tools played a role in production — ensuring everything feels cohesive, human, and unmistakably Gusto.

• 6+ years of experience in brand design, visual design and motion for in-house studios, agencies, or content teams.
• A portfolio that demonstrates robust design skills and creative thinking is required. It should include brand identity, product marketing, campaigns, and digital content. Please provide examples that explain how AI was part of your work and the decisions you made.
• Robust design instincts across typography, color, composition, and motion direction—you know what makes work feel distinctive versus generic.
• Expert proficiency in motion design principles and tools—Figma and Adobe Creative Cloud and motion tools like Calvary, Rive and Lottie.
• A demonstrated point of view on AI in creative work — how to direct it, when to override it, and what it means to maintain a high creative standard when AI tools are part of the process.
• Comfort migrating between big, brand-defining work and fast-turn executional needs.
• Proficient collaboration skills across creative, production, marketing, and product partners.
• A maker mindset—you enjoy improving how work is done, not just the output.