About the company
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the "boots on the ground" for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
Responsibilities
- Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
- Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
- Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
- On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
- Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
- Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
- Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
Requirements
- Experience in marketing, preferably in driver growth or similar.
- Strong data analysis skills.
- Excellent communication and coordination abilities.
- Ability to work in a fast-paced environment.
- Knowledge of CRM tools and social media platforms.
Conditions
- Full-time position in Mexico City, Mexico.