Performance Marketing Manager

About the company

• Fast-moving, AI-native marketing environment where experimentation and automation drive growth

Responsibilities

• Build, launch, manage, and optimize paid acquisition campaigns across Meta and Google
• Own trial cost-per-acquisition (CPA) targets within monthly spending limits
• Lead and support a four-person paid marketing team
• Build and maintain AI agents and automations for daily account checks, budget adjustments, and reporting
• Analyze campaign and audience performance to develop actionable creative briefs
• Collaborate with design and development teams to build and test paid landing pages and improve conversion rates
• Monitor the customer journey from click through activation, tracking acquisition costs, payback periods, and LTV
• Launch and optimize campaigns for new products using structured experimentation
• Investigate performance fluctuations and communicate findings to leadership

Requirements

• At least 5 years of hands-on experience managing Meta and Google campaigns with monthly budgets of $100,000 or more
• Deep expertise in Meta advertising, including campaign structure, creative strategy, and scaling
• Strong experience with Google Search and Performance Max campaigns
• Agency-side experience managing paid acquisition campaigns
• Experience in SaaS or B2B marketing with free-trial or book-a-demo funnels
• Demonstrated ability to build and maintain AI agents or automations for advertising workflows
• Strong analytical skills with GA4, PostHog, advertising platform reporting, and spreadsheets
• Experience running creative and landing page experiments that improved conversion rates or reduced CPA
• Strong ownership, initiative, and decision-making skills
• Comfort working independently and managing ambiguity

Preferred

• Experience with SQL, LinkedIn Ads, sales-led or book-a-demo funnels, HubSpot, and Stripe

Conditions

• Base salary: $90,000–$110,000 per year
• Fully remote, open to candidates based in the United States or Canada
• Ability to work within Eastern Standard Time (EST)
• 100% medical coverage through Aetna and 99% dental and vision coverage
• Unlimited PTO
• Paid parental leave
• 401(k) plan through Deel
• Pet insurance and a flexible wellness stipend