CRM & Email Marketing Manager

About the company

• Dwelly is building the AI operating system for residential lettings.
• Operates more than 15,000 properties and $470 million in GMV, one of the UK’s ten largest lettings operators.
• Raised $263 million.

Responsibilities

• Own and manage the Mailchimp database across all acquired agency brands.
• Build and maintain audience segments by contact type, brand, geography, lifecycle stage.
• Deploy, schedule, and monitor all outgoing email campaigns.
• Manage recurring communications calendar.
• Track and report on email performance metrics.
• Onboard each new brand acquisition into Mailchimp infrastructure.
• Build and maintain library of reusable templates, copy blocks, brand assets.
• Use Zapier and AI tools to automate repetitive content production tasks.
• Maintain clear internal documentation.
• Support visual asset production using Canva and Figma.
• Manage Google Business Profile across the portfolio.

Requirements

• Experience working in a mature CRM environment.
• Hands-on experience with CRM and email marketing platforms (e.g. Mailchimp, HubSpot, Klaviyo).
• Practical understanding of email infrastructure and deliverability.
• Able to work confidently with email templates and make basic HTML/CSS adjustments.
• Strong understanding of effective email copy.
• Strong English communication skills.
• Organised, self-managing, able to operate with imperfect information.
• Able to bring structure to fragmented processes.
• Comfortable working hands-on while improving how work gets done.
• Looks for opportunities to reduce repetitive manual work through automation.
• Understands which metrics matter.

Preferred

• Background in tech, e-commerce, or startup environments.
• Experience with Figma, Zapier, Notion, and AI tools.
• Content marketing and social media experience.

Conditions

• Competitive compensation (based on experience).
• Remote-first setup with a high-trust culture and flexible workload.