CRM & Email Marketing Manager

Dwelly is building the AI operating system for residential lettings. Its growing network of agencies provides its AI with real-world data, continuous feedback, and control over complete workflows, making exceptional service the standard for landlords and tenants. Today, Dwelly operates more than 15,000 properties and $470 million in GMV, making it one of the UK’s ten largest lettings operators. The company has raised $263 million.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

• Own and manage the Mailchimp database across all acquired agency brands — importing contacts, maintaining list hygiene, managing unsubscribes and bounces, and keeping segmentation accurate as the portfolio grows
• Build and maintain audience segments by contact type (landlord vs tenant), by brand, by geography, and by lifecycle stage, ensuring the right message reaches the right audience every time
• Deploy, schedule, and monitor all outgoing email campaigns across the portfolio — managing deliverability and maintaining sender reputation at scale
• Manage the recurring communications calendar: monthly landlord newsletters, regulatory updates, platform announcements, and tenant-facing messages — adapted per brand but built on shared templates
• Track and report on email performance metrics (open rates, CTR, unsubscribes) and use data to improve segmentation, timing, and messaging over time
• Onboard each new brand acquisition into the Mailchimp infrastructure — importing and cleaning contact lists, setting up segmentation, building templates, and bringing them onto the standard communications cadence
• Build and maintain a library of reusable templates, copy blocks, and brand assets so new agency acquisitions can be onboarded quickly and consistently
• Use Zapier and AI tools to automate repetitive content production tasks and operational workflows, keeping the workload manageable as the portfolio scales
• Maintain clear internal documentation so processes are consistent, transferable, and easy to hand over as the team grows
• Support visual asset production using Canva and Figma for email and template assets
• Manage Google Business Profile across the portfolio

• Experience working in a mature CRM environment (tech, e-commerce, or fast-growth company) and a clear understanding of what "good" looks like in CRM operations at scale
• Hands-on experience with CRM and email marketing platforms (e.g. Mailchimp, HubSpot, Klaviyo, or similar), with a practical understanding of how these systems are used for audience management, campaign execution, and automation
• Practical understanding of email infrastructure and deliverability (sender domains, authentication, list hygiene)
• Able to work confidently with email templates and make basic HTML/CSS adjustments when needed
• Strong understanding of what makes email copy effective, with the ability to review and improve copy written by others
• Strong English communication skills — comfortable communicating with British stakeholders
• Organised, self-managing, and able to operate effectively with imperfect information
• Able to bring structure to fragmented processes: standardise, document, and make work repeatable rather than handling each request from scratch
• Comfortable working hands-on while improving how the work gets done
• Looks for opportunities to reduce repetitive manual work through automation
• Understands which metrics matter for this type of communication and can tell whether something has worked

Preferred:

• Background in tech, e-commerce, or startup environments with mature CRM practices
• Experience with Figma, Zapier, Notion, and AI tools
• Content marketing and social media experience

• Competitive compensation (based on experience)
• Remote-first setup with a high-trust culture and flexible workload